Gimi

Gimi

Equipping the next generation with Financial Superskills®

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Industry
Financial Services
Company size
28 people
Headquarters
Stockholm, Stockholm County
Founded
2014
Type
Privately Held

Gimi | Financial Literacy Platform for the Cashless Generation As society shifts to a completely cashless economy, the way children interact with money has fundamentally changed. At Gimi, our mission is clear: To equip every child with the Financial Superskills needed for life. We turn passive bank accounts into active, educational experiences that families bring to the kitchen table. 📱 The Gimi Platform: Practice Meets Theory Gimi is an award-winning personal finance platform for children aged 6–17 and their parents. Built on a secure, dual-interface architecture, the app combines practical money management, tracking allowances, earning through chores, and setting savings goals, with an interactive financial literacy curriculum. Through the Open Banking, families securely connect real bank accounts directly to the app, letting kids experience digital financial independence under parental supervision. 🏦 Bank Partnerships & Business Outcomes We partner with leading retail institutions across Europe—including ABN AMRO and ICA Banken—to transform the youth segment from a cost center into a powerful engine for customer acquisition, cross-generational retention, and long-term deposit growth. Our proven B2B2C model delivers measurable enterprise value: Accelerated Acquisition: Partners achieve up to a 26% new customer aquisition among families using the Gimi proposition. Elevated Brand Loyalty: 75% of parents report a significantly improved perception of their bank as a direct result of the co-branded proposition. Bank-Grade Execution: Trusted by 10+ European banks, built to the highest regulatory standards (GDPR, strict data privacy, secure hosting). 🚀 Join Our Journey For Banks: Future-proof your retail roadmap and lower long-term CAC. Let’s build a data-driven business case for your family segment. For Educators & Talent: Help us scale a validated curriculum and solve a massive societal challenge. Explore our open roles. Learn more at banks.gimi.com

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