goop

goop

in pursuit of beauty, style, wellness, and the ideas that expand how we live. curated by @gwynethpaltrow.

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Industry
Personal Care Product Manufacturing
Company size
676 people
Headquarters
Santa Monica, California
Founded
2008
Type
Privately Held
Total funding
$75.0M

goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women to embrace the process of becoming, and to discover deep joy in the pursuit of pleasure, beauty, and growth in all phases of life. Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that’s also known for its products, curation, podcast, TV shows, live events, and retail stores.

lifestyle online media fashion wellness travel recipes digital culture food e-commerce shopping beauty

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