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Permutive

Permutive

Expand your data collaboration and achieve incremental outcomes with our predictive clean room.

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Industry
Software Development
Company size
108 people
Headquarters
London, England +1 more
Founded
2016
Type
Privately Held
Total funding
$105.0M

Permutive is the predictive collaboration platform enabling Walled Garden outcomes on the Open Internet. With Permutive, publishers can maximize media effectiveness using all signals and intelligent workflows, while agencies can streamline and scale premium publisher audience targeting, driving strong return on media spend. Today, 60% of enterprise media companies globally trust Permutive to help shape the future of digital advertising. In unlocking the true value of their audience, Permutive’s customers drive direct deals, win more RFPs, and secure repeat business with advertisers. Permutive is trusted by the world’s largest publishers, including News Corp, Hearst, The Washington Post, BuzzFeed, Penske Media, Future plc, the BBC, The Guardian, Vox Media, Insider, Hubert Burda Media, Condé Nast International, Trusted Media Brands, Hello! and Reworld Media.

Data Management Platform DMP Publishing Advertising Real-Time Edge Processing First-party data Cohorts audience platform responsible advertising edge computing Direct-sold programmatic
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