Manager - Product Marketing, RLC & VRF
Carrier Gurgaon, Haryana, India
Wholesale Building Materials · 10,001+ employees
About the role
The manager will oversee the RLC and VRF product portfolios throughout their lifecycle, including strategy development, roadmap planning, and competitive benchmarking. They are responsible for leading go-to-market strategies, defining product positioning, and providing sales enablement support to drive business growth.
What they look for
Requirements
The role requires expertise in product management, market intelligence, and strategic planning within the HVAC industry. Candidates must be capable of developing business cases, managing product launches, and collaborating with cross-functional teams to ensure market success.
Full description
Product Strategy & Portfolio Management
- Manage assigned RLC and VRF product portfolios throughout the product lifecycle.
- Identify market opportunities, product gaps, and growth segments.
- Develop product roadmaps aligned with business objectives and market trends.
- Lead product benchmarking and competitive assessments.
- Support new product introduction, localization, and phase-out activities.
Go-To-Market (GTM) Leadership
- Develop and execute GTM strategies for new product launches.
- Define product positioning, value propositions, pricing strategies, and channel plans.
- Create launch readiness plans across sales, marketing, and service functions.
- Monitor product performance and recommend corrective actions where required.
Market Intelligence & Business Insights
- Conduct market sizing, competitor tracking, customer insights, and pricing analysis.
- Generate actionable intelligence on HVAC market trends, regulations, and channel dynamics.
- Develop business cases supporting investment and portfolio decisions.
- Support annual planning and growth strategy initiatives.
Sales Enablement & Channel Support
- Support customer presentations, channel events, exhibitions, and product demonstrations.
- Drive adoption of digital sales enablement platforms and tools.
- Gather customer and channel feedback to influence future product actions.
Marketing & Product Communication
- Partner with Marcom teams to develop brochures, catalogues, campaigns, videos, and digital assets.
- Ensure product information remains current across websites, digital platforms, and sales tools.
- Support thought leadership and customer engagement initiatives.
Carrier is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
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