Lead Product Manager Credit Card Acquisition Strategy

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About this role:

Wells Fargo is seeking a Lead Product Manager to help shape the strategic direction of the Wells Fargo Branded Credit Card business. It is a Strategy/Growth Product Management role where the product is the credit card portfolio, and the primary objective is driving acquisition growth, profitability, and portfolio performance. Lead Product Manager will play a pivotal role in shaping the future of the credit card portfolio by defining and executing strategies that enhance acquisition capabilities, optimize acquisition strategies, and deliver customer-centric solutions.

At Wells Fargo, we're building the next generation of growth strategies for one of the nation's largest branded credit card portfolios. This is an opportunity to influence how millions of customers engage with our products while driving measurable business growth in a highly visible role.

As a Lead Product Manager on the Targeted Acquisition team, you'll help shape acquisition strategy across direct mail, email, and digital channels. You'll partner with senior leaders and key stakeholders across Marketing, Analytics, Risk, Finance, Legal, and Product to identify growth opportunities, optimize customer acquisition, and enhance portfolio profitability.

This role is ideal for someone who enjoys solving complex business problems, leveraging data to drive decisions, and influencing strategy within a large-scale consumer lending organization.

Learn more about the career areas and business divisions at www.wellsfargojobs.com

In this role, you will:

Drive Acquisition Strategy

• Develop acquisition strategies across direct mail, email, and digital marketing channels.
• Define audience targeting, offer strategy, segmentation approaches, and campaign priorities.
• Identify opportunities to improve acquisition efficiency, response rates, and customer profitability.

Leverage Data to Influence Decisions

• Analyze customer behavior, campaign performance, and portfolio trends.
• Build data-driven recommendations that influence business strategy and marketing investments.
• Develop business cases, forecasts, profitability analyses, and executive-level insights.

Lead Cross-Functional Initiatives

• Partner with Marketing, Analytics, Risk, Product, Finance, Operations, Compliance, and Legal teams.
• Influence campaign direction and prioritization across multiple stakeholders.
• Lead initiatives from concept through execution and performance evaluation.

Optimize Portfolio Growth

• Evaluate acquisition channel performance and customer lifetime value.
• Monitor portfolio health and identify growth opportunities.
• Design testing frameworks that improve targeting, offer effectiveness, and acquisition outcomes.

Communicate with Impact

• Present findings and recommendations to senior leadership.
• Create clear executive-level communications and performance reporting.
• Translate complex analysis into actionable business decisions.

Required Qualifications:

• 5+ years of Product Management, product development, strategic planning, process management, change delivery experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Credit card acquisition, portfolio management, or growth strategy
• Experience in Consumer lending products such as credit cards, personal loans, auto lending, or unsecured lending
• Marketing strategy, acquisition analytics, and/or portfolio optimization
• Financial services consulting with exposure to consumer banking or lending
• Performance marketing across direct mail, email, digital, or paid media channels
• Market research, competitive intelligence, and growth strategy development
• Experience with credit card acquisition, customer growth, or lending portfolio strategy
• Strong SQL, analytical, and data interpretation skills
• Experience developing executive presentations and business recommendations
• Understanding of credit risk, lending frameworks, and regulatory requirements
• Proven ability to deliver results in complex, matrixed organizations

Job Expectations:

• Willingness to work on-site at stated location on the job opening
• This position offers a hybrid work schedule

Locations:

Wilmington DE

Irving TX

Charlotte NC

Required location listed above. Relocation assistance is not available for this position

Pay Range

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.

$119,000.00 - $206,000.00

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

Posting End Date:

18 Jul 2026*Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.