About the role

The Product Marketing Manager leads product content definition and strategy for full-size SUV programs to ensure competitiveness and alignment with customer needs. They collaborate with global teams to manage pricing, trim strategy, and vehicle launches while translating market insights into actionable product requirements.

What they look for

Product Marketing Product Planning Product Management Automotive Industry Pricing Strategy Packaging Strategy Trim Strategy Data Analysis Cross-functional Collaboration Customer Advocacy Strategic Planning Market Benchmarking Vehicle Launch Support Communication Skills Project Management

Requirements

Candidates must hold a bachelor's degree and possess at least 7 years of experience in product marketing or management within the automotive sector. Strong analytical capabilities, cross-functional partnership skills, and the ability to advocate for customer needs are essential for this role.

Full description

Job Description

Work Arrangement

Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to Middle East HQ Office in Dubai three times per week or other frequency dictated by the business.

The Role

The Product Marketing Manager leads one of the most important and profitable products in the GM AMEO portfolio. In this role, you will represent the voice of the Chevrolet and GMC brands while championing the needs of the customer across the product development and lifecycle management process. You will help shape key elements of the vehicle experience, including pricing, technology, trim strategy, product content, and packaging, to ensure our offerings remain competitive and aligned with customer expectations, brand positioning, and regulatory requirements. This is a high-impact opportunity for a strategic and agile product professional who thrives in a fast-paced environment and enjoys working across regional and global teams.

What You’ll Do

Lead the product content definition for current and future full-size SUV programs in partnership with program execution and global product teams.
Identify the best product solutions for target customer segments based on customer needs, usage occasions, and purchase drivers.
Develop product content, packaging, and pricing strategies and evaluate vehicle competitiveness across AMEO and benchmark markets.
Shape trim strategy, feature mix, and option penetration to balance customer demand, profitability, and complexity.
Translate insights from dealers, customers, and competitors into clear product recommendations and requirements.
Support vehicle launches, model year updates, dealership training materials, and product communications across cross-functional teams.
Collaborate closely with regional and international stakeholders, including teams in Detroit and other global locations, to align AMEO requirements with global direction.

Your Skills & Abilities (Required Qualifications)

Bachelor’s degree required; Business preferred.
Minimum of 7+ years of experience in product marketing, product planning, or product management within the automotive industry.
Strong experience building and maintaining cross-functional business partnerships.
Strong customer focus with the ability to advocate for customer needs in product decisions.
High level of product knowledge and strong analytical capability.
Ability to synthesize data into insights, develop recommendations, and drive action.
Strong judgment with the ability to make trade-off decisions and negotiate effectively.
Excellent written and verbal communication skills, including the ability to present complex information clearly and concisely.
Ability to manage multiple priorities effectively in a fast-paced, ambiguous environment.
Ability to work successfully across complex, international, and cross-functional teams.
Capability to support marketing-related activities and contribute to customer-focused product positioning.

What Will Give You A Competitive Edge (Preferred Qualifications)

Master’s degree preferred.
Experience in vehicle engineering or design.
Experience supporting or leading a vehicle launch.
Experience working with program teams in Detroit.
Experience developing pricing, incentive, or market recommendations within the automotive industry.
Experience supporting dealer materials, product storytelling, or customer-facing communications.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.