Senior Data Analyst - Google Tag Manager and GA4 knowledge required

Company Description

At Quadient, we support businesses of all sizes in their digital transformation and growth journey, unlocking operational efficiency with reliable, secure, and sustainable automation processes. Our success in delivering innovation and business growth is inspired by the connections our diverse teams create every day, with our clients and each other. It’s these connections that make Quadient such an exceptional place to grow your career, develop your skills and make a real impact – help our future-focused business lead the way in powering secure and sustainable business connections through digital and physical channels. 

Job Description

We are seeking a highly analytical and business-oriented Senior Data Analyst with 5-7 years of experience supporting data-driven decision making within large, complex multinational organizations. The successful candidate will be responsible for collecting, validating, transforming, analyzing, and visualizing data from multiple sources to provide actionable insights that support strategic and operational business objectives.

This role requires strong technical expertise, experience working with digital marketing and analytics platforms, and the ability to communicate complex findings clearly to business leaders and stakeholders across global markets. The ideal candidate is passionate about data quality, KPI management, performance reporting, and identifying opportunities and risks that impact business outcomes.

Data Collection, Validation & Management

• Collect, integrate, and manage data from multiple internal sources, ensuring accuracy, completeness, and consistency.
• Perform data validation, cleansing, reconciliation, and quality assurance activities to maintain reliable datasets.
• Develop and maintain processes that support data governance, reporting accuracy, and audit requirements.
• Create and document standardized datasets and reporting structures that enable consistent KPI tracking across business functions and regions.

Analytics & Business Insights

• Analyze large and complex datasets to identify trends, opportunities, risks, and actionable recommendations.
• Translate business requirements into analytical models, metrics, dashboards, and reports.
• Proactively identify marketing performance drivers and provide recommendations to improve business results.
• Deliver data-driven insights that enable leadership teams to make informed decisions regarding marketing campaigns, channel attribution, e-commerce, customer engagement and conversion rate optimization initiatives.
• Monitor key business KPIs and investigate variances, anomalies, and emerging risks to business objectives.

Reporting & Visualization

• Design, develop, and maintain interactive dashboards and visualizations using industry-leading business intelligence tools.
• Create executive-level reporting packages that communicate performance against goals and strategic priorities.
• Present insights through clear and compelling visual stories that are easily understood by technical and non-technical audiences.
• Continuously improve reporting frameworks to increase automation, usability, and business value.

Stakeholder Management

• Partner with business leaders and cross-functional teams to understand reporting requirements and strategic objectives.
• Support global stakeholders by providing timely analysis and recommendations.
• Collaborate effectively with regional and international team members across multiple time zones.

Qualifications

• Bachelor's degree in Data Analytics, Statistics, Mathematics, Computer Science, Business Analytics, or a related field.
• 5-7 years of progressive experience in data analytics, business intelligence, reporting, or data management roles.
• Advanced experience with data visualization and business intelligence tools, including Tableau, Microsoft Power BI
• Advanced proficiency with GA4 and GTM with deep understanding of event-based analytics models, including the design, validation and analysis of events, conversions, user journeys, custom dimensions and taxonomies, ecommerce tracking and data collection frameworks.
• Proficiency in Microsoft Excel, including Power Query, Pivot Tables, Complex formulas and functions, Data modeling and reporting
• Demonstrated experience supporting large multinational organizations with complex datasets, multiple business units, and international stakeholders.
• Experience defining measurement requirements, tracking plans, event naming conventions and documentation standards to ensure scalable and governed analytics implementations.
• Hands-on experience troubleshooting digital measurement implementations using Google Tag Manager, browser developer tools, DebugView, Tag Assistant, and data Layer validation techniques.
• Experience analyzing customer journeys, conversion funnels, user behavior, cohort-based analysis, engagement trends and website optimization opportunities.
• Strong understanding of digital attribution methodologies, campaign measurement frameworks, traffic source classification, and marketing channel performance analysis.
• Knowledge of SQL and data extraction methodologies is highly desirable.

Additional Information

Rewards & Benefits  

• Flexible Work: Embrace a hybrid work model blending office and remote setup for a balanced lifestyle.  
• Endless Learning: Access global opportunities for growth through our 24/7 online learning platform.  
• Inclusive Community: Join our Empowered Communities and engage in our Philanthropy program.  
• Comprehensive Rewards: Enjoy competitive Total Rewards covering wellness, work/life balance, and more, including a generous referral scheme.  
• Caring for Wellbeing: Access our complimentary employee assistance program for mental health support.  

Smart Work at Quadient 

At Quadient, our Smart Work approach fosters connection, collaboration, and innovation while offering flexibility based on role requirements. Whether on-site, hybrid, or remote, our work environments are designed to support productivity and engagement. Hybrid employees balance remote and in-office work, on-site roles contribute daily to our vibrant workplace culture, and remote employees stay connected through virtual collaboration and in-person events. No matter where you work, you’ll be part of a dynamic, people-first community that drives success together. 

Be yourself at Quadient  

Our values define how we work as a team: Empowerment, Passion, Inspiration and Community.  They inspire us to be EPIC. Together. What makes Quadient different is how different we are. We’re a team of individuals with one goal but many perspectives. When you connect with Quadient, you become part of a community that cares - in a culture that embraces differences and values every voice.  

We will consider any reasonable modifications to the interview process. If you require any assistance with the application process, please email us at   

Quadient is an Equal Employment Opportunity Employer. *: We firmly believe in zero discrimination in employment on any basis, including race, color, religion, sex, national origin, age, disability, veteran or military status, genetic information, citizenship status, and any other characteristics protected by local, state, or federal law. 

People. Connected.