Business Analyst

About Lokal :

In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.                                                                                                 

 This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.

Today, Lokal is a house of focused apps, many products, one mission: to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.

We now operate dozens of live apps across categories like:

• Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)
• Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony)
• Agri Consulting – farmer-first advisory in local languages (AgriLokal)
• Local Jobs – blue- and grey-collar opportunities close to home (Lokal Jobs)
• Social & Community – Place to find & post social updates (Lokal app)
• Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)
• Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)

Advisory Services – early bets in legal help, financial guidance, career counselling, and more

Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for.

This is the story new teammates walk into: a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre — access changes lives.

We ship fast. We learn fast. We build for Bharat.                                                                                                                 

We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital

About the Role :

We are looking for a highly analytical and business-oriented Business Analyst to support data-driven decision-making across the organization.

This role sits at the intersection of Business, Product, Growth, and Operations. You will work closely with stakeholders to solve business problems, identify growth opportunities, uncover actionable insights, and drive strategic initiatives through data.

The ideal candidate combines strong analytical capabilities with sharp business acumen and is comfortable translating complex business questions into structured analyses and recommendations.

What You'll Work On

• Analyze business performance, user behavior, and operational metrics across multiple products.
• Partner with Product, Growth, Operations, and Leadership teams to support strategic decision-making.
• Build dashboards and reports to track key business KPIs and performance trends.
• Identify business opportunities, inefficiencies, and growth levers using data.
• Translate ambiguous business problems into structured analytical frameworks.
• Drive process improvement initiatives backed by data and insights.
• Support forecasting, planning, and performance reviews across teams.
• Present recommendations and business insights to stakeholders.

Key Responsibilities :

Business Analysis & Insights

• Analyze large datasets using SQL and Excel to uncover actionable business insights.
• Conduct deep-dive analyses to understand user behavior, revenue drivers, operational performance, and growth opportunities.
• Translate business requirements into analytical solutions and measurable outcomes.
• Support decision-making through structured problem-solving and data-backed recommendations.

Dashboarding & Reporting

• Build and maintain dashboards using BI tools such as Power BI, Tableau, or Looker Studio.
• Define, track, and monitor key business and product metrics.
• Automate recurring reports and improve reporting efficiency.

Stakeholder Management

• Collaborate with Product, Growth, Operations, and Business teams to understand requirements and priorities.
• Gather, document, and prioritize business requirements.
• Communicate findings clearly to both technical and non-technical stakeholders.

Process Improvement

• Identify operational bottlenecks and recommend scalable solutions.
• Support implementation and measurement of process improvement initiatives.
• Drive a culture of data-backed decision-making across teams.

Must-Have Skills

• 1–3 years of experience in Business Analytics, Strategy, Consulting, Product Analytics, Growth Analytics, Operations Analytics, or related roles.
• Strong proficiency in SQL.
• Advanced Excel / Google Sheets skills.
• Strong business acumen with the ability to understand business problems and convert them into analytical frameworks.
• Ability to independently identify trends, opportunities, and operational inefficiencies using data.
• Strong analytical thinking and structured problem-solving skills.
• Excellent communication and stakeholder management abilities.

Preferred Skills

• Experience with Power BI, Tableau, Looker Studio, or similar visualization tools.
• Exposure to BigQuery, data warehouses, or large-scale datasets.
• Experience in consumer internet, e-commerce, startups, consulting, or technology-driven businesses.
• Understanding of product, growth, retention, funnel, and business performance metrics.

Who Will Thrive in This Role?

You will be successful in this role if you:

• Enjoy solving business problems using data.
• Can connect numbers to business outcomes and strategic decisions.
• Are naturally curious and ask "why" behind trends and metrics.
• Can influence stakeholders through insights and recommendations.
• Thrive in a fast-paced startup environment with high ownership.

Why Join Lokal?

• Work on products used by millions across Bharat.
• Gain exposure to Product, Growth, Strategy, and Operations teams.
• Influence key business decisions through data and insights.
• Own high-impact projects from day one.
• Accelerate your career in Business Analytics, Strategy, and Product-led decision-making.
• Be part of a mission-driven company building the future of internet products for Bharat.