Manager of Product Marketing, Performance Div
Air Lift Company · Lansing, Michigan, United States
Motor Vehicle Manufacturing · 51-200 employees
About the role
The Manager of Product Marketing will own the product strategy and roadmap, utilizing market analysis and customer insights to drive product development. They are responsible for defining launch strategies, cross-functional alignment, and tracking post-launch performance metrics.
What they look for
Requirements
Candidates must have a bachelor's degree in business, marketing, engineering, or a related field. A minimum of 7 years of progressive experience in product marketing or management is required, with preference given to those with automotive aftermarket experience.
Benefits
Full description
Manager of Product Marketing, Performance Division
Air Lift, a third-generation family-owned company, was founded in 1949 in Lansing, Michigan. Air Lift supplies the automotive aftermarket with load assist products and performance suspensions for show and track. Our goal is to consistently provide products and services that meet and exceed customers’ requirements and expectations. We do this by recruiting top talent and retaining them through our commitment to professional development and preservation of our culture.
Job Summary
As the Manager of Product Marketing for Air Lift Company, you will own the product strategy, using Voice of Customer and market analysis to define what we build, why it wins, and how it goes to market. You are responsible for the product roadmap, leading market and customer insight, driving cross-functional development, and defining the launch and commercialization strategy for every new product. This role is for you if you are energized by translating customer needs and market opportunities into products that win in the marketplace.
What you'll do:
- Own the product roadmap, prioritizing initiatives based on customer needs, market opportunity, and business impact.
- Lead Voice of Customer and market insight programs, using surveys, interviews, dealer feedback, and field research to inform product decisions.
- Conduct ongoing market and competitive analysis to identify emerging trends, whitespace opportunities, and threats to the portfolio.
- Define product positioning, messaging, and value propositions that differentiate Air Lift in the automotive aftermarket.
- Drive cross-functional development, aligning engineering, sales, operations, and marketing around the roadmap and launch milestones.
- Define the launch and commercialization plan for each new product, including channel readiness, pricing inputs, promotion, and sales enablement handoff.
- Create compelling business cases for new product initiatives, outlining market opportunities, revenue projections, and ROI analysis.
- Establish and track post-launch performance metrics, adjusting positioning and go-to-market plans based on results.
What you'll bring:
- Bachelor's degree in business, marketing, engineering, or a related field.
- 7+ years' progressive experience in product marketing or product management, including team or portfolio leadership.
- Demonstrated success bringing new products to market from concept through commercialization.
- Advanced Excel proficiency, including pivot tables, macros, and charts.
- Experience in the automotive aftermarket, preferred.
- Able to develop strategies, define action plans, and share results.
- Must be able to build relationships, negotiate, and influence others to drive change.
- Encourages problem-solving, strategic thinking, and customer orientation across a cross-functional team.
What we offer:
- Comprehensive health and wellness benefits
- Generous 401(k) with up to 8% company matching
- A supportive and inclusive company culture that prioritizes work/life balance
- Professional development to help grow your career
- Paid time off and paid holidays
