Salesforce Marketing Cloud Consultant (SFMC & Pardot)

About the Client

Our client is a specialized business consultancy and software integration firm that helps organizations streamline operations through cloud-based technologies and intelligent business systems. They work closely with clients to design, implement, and optimize scalable digital solutions, enabling businesses to automate processes, improve customer engagement, and build more connected technology ecosystems.

As they continue to grow, they are looking for an experienced Salesforce Marketing Cloud Consultant to help deliver sophisticated, data-driven marketing automation solutions for their clients. This is an opportunity to work on complex customer engagement initiatives while collaborating with experienced consultants, technical specialists, and client stakeholders.

The Role

We're looking for a Salesforce Marketing Cloud Consultant (SFMC & Pardot) to design, build, and optimize customer journeys and marketing automation campaigns across a variety of client environments.

This is a highly client-facing role suited to someone who combines strong Salesforce Marketing Cloud expertise with excellent communication and consulting skills. Beyond campaign execution, you'll help translate marketing strategies into scalable automation solutions, provide technical guidance, and work closely with clients to deliver measurable business outcomes.

Experience with Salesforce Pardot (Marketing Cloud Account Engagement) is highly desirable and will be considered a strong advantage.

Role Details

Commitment: Full-Time (40 hours/week)

Working Hours: AU working hours

Location: Fully Remote

Engagement: Independent Contractor

Monthly Rate: USD $1,600–2,400/month (can be higher depending on level of experience)

What You'll Do

Marketing Automation & Campaign Delivery

• Build, configure, test, and deploy marketing campaigns using Salesforce Marketing Cloud.
• Design and manage customer journeys across email, SMS, push notifications, and other supported channels.
• Configure audience segmentation, decision splits, triggers, personalization, and automation workflows.
• Develop dynamic, personalized customer communications that support business objectives.
• Execute audience selection using customer data and predefined business rules.

Campaign Development & Technical Execution

• Build responsive email templates using HTML, CSS, AMPscript, JavaScript, and Salesforce Marketing Cloud capabilities.
• Utilize SQL to support audience segmentation, campaign targeting, and data management.
• Configure and maintain automation workflows, data extensions, and ETL processes where required.
• Perform comprehensive campaign QA, testing, troubleshooting, and deployment validation.
• Monitor campaign delivery, engagement, and performance while identifying opportunities for optimization.

Client Consulting & Collaboration

• Collaborate closely with marketing, CRM, creative, product, and technical teams to deliver high-quality campaigns.
• Work directly with clients and stakeholders to translate marketing strategies into technical solutions.
• Provide guidance and best practices around Salesforce Marketing Cloud capabilities and customer journey design.
• Support continuous improvement initiatives across marketing automation processes and customer engagement programs.

Continuous Improvement

• Identify opportunities to improve campaign performance, automation efficiency, and customer experience.
• Troubleshoot platform, campaign, and data issues to ensure reliable execution.
• Stay up to date with Salesforce Marketing Cloud capabilities and evolving marketing automation best practices.

What We're Looking For

Must-Haves

• 3+ years of hands-on Salesforce Marketing Cloud experience.
• Strong experience building and deploying customer journeys using Salesforce Marketing Cloud.
• Excellent understanding of marketing automation, customer journey orchestration, and multi-channel campaign execution.
• Experience with email, SMS, push notification, and personalized customer campaigns.
• Strong HTML and CSS skills for email development.
• Experience using SQL for audience segmentation, targeting, and campaign execution.
• Experience with AMPscript and/or JavaScript within Salesforce Marketing Cloud.
• Experience configuring automation workflows, data extensions, and campaign automation.
• Strong understanding of customer data management and campaign quality assurance.
• Excellent troubleshooting and problem-solving skills.
• Strong communication skills with confidence working directly with clients and stakeholders.
• Ability to manage multiple campaigns and priorities simultaneously.

Nice-to-Haves

• Experience with Salesforce Pardot (Marketing Cloud Account Engagement).
• Salesforce Marketing Cloud certifications.
• Experience with Journey Builder, Automation Studio, Email Studio, Contact Builder, and Data Extensions.
• Experience integrating Salesforce Marketing Cloud with Salesforce CRM and other business systems.
• Familiarity with APIs and broader marketing technology ecosystems.
• Experience working within agencies, consultancies, or enterprise environments supporting multiple clients.

Ideal Candidate Profile

This role is ideal for someone who:

• Enjoys combining technical expertise with client-facing consulting.
• Thinks beyond campaign execution and focuses on delivering measurable business outcomes.
• Takes ownership of projects from solution design through deployment.
• Is highly organized and capable of managing multiple client engagements simultaneously.
• Communicates technical concepts clearly to both technical and non-technical stakeholders.
• Thrives in collaborative, fast-paced consulting environments.
• Continuously looks for opportunities to improve marketing automation, customer journeys, and campaign performance.
• Is proactive, detail-oriented, and committed to delivering high-quality work.

Why Join?

• Work on sophisticated Salesforce Marketing Cloud implementations across a diverse range of clients.
• Collaborate with experienced consultants and technical specialists in a growing consultancy.
• Take ownership of client-facing projects with significant autonomy and responsibility.
• Expand your expertise across marketing automation, CRM integration, and customer journey optimization.
• Join a fully remote team that values collaboration, continuous learning, and technical excellence.

Recruitment Process

• Initial Interview
• Client Interview
• Technical Assessment (if required)
• Offer & Onboarding