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Capitec Bank Ltd

Product Marketing Manager

Capitec Bank Ltd · Stellenbosch, Western Cape, South Africa

Banking · 10,001+ employees

20 h ago Closes in 4d
Senior (5-10 yrs) Full-time South Africa
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About the role

The Product Marketing Manager will lead cross-functional teams to design and execute performance-oriented marketing campaigns that align with brand strategy. They are responsible for driving a Marketing Centre of Excellence by establishing best practices, methodologies, and policies for internal and external communication.

What they look for

Marketing strategy Cross-functional collaboration Project management Campaign management Digital communication Social media marketing Analytics Public relations Influencer marketing Interpersonal skills Relationship management Planning Coordination Communication strategy Brand identity

Requirements

Candidates must possess an Honours degree and 5-7 years of experience in marketing with a focus on complex project management. A deep understanding of integrated marketing, analytics, and digital communication platforms is required.

Full description

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We're on the lookout for energetic, self-motivated individuals who share our passion for service in the banking industry. To be part of the journey, follow the steps below:

1. To see what this job is about and complete a short assessment, please click here!

2. Once you have completed the above finalize your application by clicking apply below

Purpose Statement

  • To lead cross-functional collaboration, driving strategic initiatives and mentoring marketing teams, leading the design and successful execution of targeted and performance-oriented campaigns, focussed on boosting audience engagement and utilising effective channels.
  • To lead the execution of planned initiatives that connect each internal and external client to Capitec’s Brand identity, strategy and objectives, driving a Marketing Centre of Excellence, designing and ensure the adoption of policies, methodologies and processes in line with best practice.

Experience

  • 5-7 years in marketing, with leadership experience in managing complex projects.

Qualifications (Minimum)

  • Honours Degree

Qualifications (Ideal or Preferred)

  • Masters Degree

Knowledge

  • Advanced understanding of integrated marketing, cross-functional collaboration, and analytics.
  • Deep understanding of how marketing drives business growth and profitability.
  • Able to translate business objectives and plans into effective communication strategies
  • Detail orientated with knowledge / experience in crafting clear and compelling messages
  • Campaign management
  • Internal and external communication methods and practices (messaging; tone etc)
  • Digital communication platforms (social media platforms)
  • Use of ORM and social (internal and external) listening tools
  • Social advertising tools
  • Influencer marketing
  • Current affairs
  • Media / PR communications industry

Skills

  • Analytical Skills
  • Interpersonal & Relationship management Skills
  • Planning, organising and coordination skills
  • Project Management Skills (Methodolgy Specific)

Conditions of Employment

  • Clear criminal and credit record

Capitec is committed to diversity and, where feasible, all appointments will support the achievement of our employment equity goals.