About the role

Define and execute multi-year go-to-market strategies, including product positioning, messaging, and market segmentation. Drive alignment across cross-functional teams such as Sales, Business Development, and Engineering to achieve shared goals.

What they look for

Go-to-market strategy Product marketing Strategic leadership Competitive analysis Buyer personas Value propositions Sales enablement Demand generation ABM Brand architecture Cross-functional leadership Data analysis Excel Tableau Enterprise sales Product development

Requirements

Requires 9+ years of professional marketing experience and proficiency in data analysis tools like Excel or Tableau. Candidates should have a proven track record of building and scaling cross-functional marketing programs.

Benefits

Health insurance Dental insurance Vision insurance Prescription insurance Basic life insurance AD&D insurance Supplemental life plans EAP Mental health support Medical advice line Flexible spending accounts Adoption and surrogacy reimbursement 401(k) matching Paid time off Parental leave Restricted stock units Sign-on payments

Full description

Amazon is seeking a Principal Product Marketing Manager to define and drive go-to-market strategy for a technology-focused team. This is a strategic leadership role where you will own end-to-end marketing strategy — from identifying business opportunities through market entry and scaled adoption.

You will operate with a high degree of independence in ambiguous environments, influence investment decisions, and partner with senior leadership up to VP level to align cross-functional teams toward shared goals.

Key Responsibilities -Define and execute multi-year go-to-market strategies, including product positioning, messaging, and market segmentation -Build and own competitive analysis, buyer personas, and value propositions tailored to enterprise audiences -Create sales enablement tools, ROI frameworks, and business case materials to support complex enterprise sales cycles -Design and execute integrated demand generation campaigns across digital, events, ABM, and content marketing -Develop thought leadership content and customer advocacy programs -Define brand architecture, voice, and governance within a broader brand ecosystem -Drive alignment across cross-functional teams — Sales, Business Development, Engineering, and Marketing — through senior leader reviews and scalable mechanisms

Basic Qualifications: - 9+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience driving direction and alignment with cross-functional teams

Preferred Qualifications: - Experience with creating GTM initiatives at scale - Experience working cross-functionally across marketing, product management, analytics, UX, and research - Experience developing and executing on GTM strategies that are large in scope - Experience in robotics design, automation systems development, control systems design, or related product development - Experience leading go-to-market for consumer software or hardware product launches - Experience identifying, developing, negotiating, and closing large-scale technology deals - Experience in Product Safety & Compliance Law - Experience in B2B marketing tools - Experience in commercial or industrial work - Experience with brand strategy - Experience conveying complex subject matter to clients and stakeholders - Experience developing strategies that influence leadership decisions at the organizational level

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, MA, N.Reading - 170,000.00 - 230,000.00 USD annually USA, WA, BELLEVUE - 170,000.00 - 230,000.00 USD annually