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Carta

Lead Product Marketing Manager, Carta Law

Carta · New York, New York, United States · $183K–$215K/yr

Software Development · 1,001-5,000 employees

6 h ago
Senior (5-10 yrs) Full-time United States
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About the role

The Lead Product Marketing Manager will define the market positioning and narrative for Carta Law while managing end-to-end product launch strategies. They will also collaborate with cross-functional teams to drive campaign success and conduct customer research to inform product development.

What they look for

Product marketing Go-to-market strategy Governance, risk, and compliance SaaS Fintech Market positioning Sales enablement Win/loss analysis Customer research Campaign strategy Product launch Creative briefing Communication skills Problem solving

Requirements

Candidates must have at least 8 years of hands-on product marketing or GTM experience, preferably within the SaaS fintech or GRC sectors. Strong communication skills and the ability to translate complex regulatory features into clear value propositions are essential.

Benefits

Equity Health insurance Competitive salary

Full description

The Company You’ll Join

Carta is the connected platform and AI-native ecosystem for private capital. Built to replace fragmented tools with a single system of record, Carta brings together the software, services, and legal infrastructure that founders use to manage equity, fund managers use to run administration and reporting, and legal teams use to close transactions. Trusted by 55,000 companies and 1.8M+ equity holders in 160+ countries, and 10,000 funds and SPVs representing $250B+ in assets under management, Carta is transforming how private capital operates. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work.

For more information about our offices and culture, check out our Carta careers page.

The Problems You’ll Solve

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Lead Product Marketing Manager focused on our Carta Law segment, you'll work to:

  • Governance, Compliance & Market Presence: Apply a deep focus on governance, risk, and compliance (GRC) to product positioning, while serving as a key product subject matter expert at company and industry events.
  • End-to-End Launch Strategy & Execution: Partner across GTM and R&D teams to tier launches, establish Bills of Materials (BOMs), and manage execution from initial brief through post-launch analytics.
  • Asset Creation & Creative Briefing: Develop high-performing product collateral, multimedia, and sales enablement assets in close collaboration with Creative, and Brand Strategy teams.
  • GTM Alignment & Campaign Strategy: Integrate product roadmaps with demand generation, integrated marketing, and paid channels to drive campaign success, lifecycle marketing, and event presence.
  • Positioning & Messaging Ownership: Define and evolve the core product narrative, value proposition, and market positioning for Carta Law, translating complex legal/regulatory features into clear value for buyers.
  • Voice of Customer & Win/Loss Analysis: Conduct ongoing customer interviews, and win/loss studies to uncover buyer friction and feed insights directly into the R&D team.

The Team You’ll Work With

You’ll be joining our Marketing team, as part of our Product and Customer Marketing team. Marketing is the engine for growth at Carta. We bring our values to life through our brand, and drive demand for products and services across a complex market landscape. We infuse the customer in everything we design, define and deliver and reflect the inspiration and ambition of our customers in the work we do.

About You

A successful Lead Product Marketing Manager for this role would likely have:

  • 8+ years of hands-on product marketing/GTM experience
  • Preferably, SaaS fintech experience and/or product marketing experience at companies in the governance, risk, and compliance space
  • Motivation to work collaboratively in a fast-paced, ever-changing environment
  • Creative problem solving skills. Someone who can diagnose problems, isolate them into their component parts, and drive towards creative solutions
  • Excellent communication skills with the ability to distill complex thoughts and strategies into actionable value propositions for prospects and customers

Compensation

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is: $182,750 - $215,000 salary in New York, NY

Disclosures:

  • We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.
  • Carta uses E-Verify in the United States for employment authorization. See the E-Verify and Department of Justice websites for more details.
  • For information on our data privacy policies, see Privacy, CA Candidate Privacy, and Brazil Transparency Report.
  • Please note that all official communications from us will come from an @carta.com or @carta-external.com domain. Report any contact from unapproved domains to security@carta.com.