Abbott

Associate Product Manager

Abbott · Shanghai, Shanghai, China

Hospitals and Health Care · 10,001+ employees

13 h ago
Mid (2-5 yrs) Full-time China
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About the role

Implement brand strategies to grow business productivity and manage professional relationships with Key Opinion Leaders (KOLs). Develop evidence-based marketing materials and collaborate with sales teams to drive healthcare provider and patient education.

What they look for

Brand Strategy Product Management KOL Management Marketing Program Execution Clinical Tool Development Budget Control HCP Education Market Analysis Pharmaceutical Marketing Sales Strategy

Requirements

Requires a bachelor's degree and 3-5 years of experience in pharmaceutical, clinical nutrition, or healthcare markets. Must have at least one year of product management experience in a multi-national company, with sales experience preferred.

Full description

JOB DESCRIPTION:

Main Responsibilities

•Understand and implement the brand strategies & plan to grow the business and identify opportunities to expand sales and productivity of assigned department.

•Develop and execute marketing program to make sure on-time-delivery with high quality.

•Lead to build and maintain professional relationship with KOLs through advisory meeting, sponsorship, site visit and attendance at key congress. Utilize KOLs to drive marketing message and brand noise for demand creation.

•Create and develop marketing materials including evidence-based messages, clinical tools, product slides, handbook… etc.

•Closely work with ethical sales team for developing education contents and activation plans for HCP& patient education to drive downstream.

•Monitor and control marketing expenses in line with budget on monthly basis.

•Assist Line Manager in other additional tasks as requested

Background & Education Required

•Bachelor’s degree or above

•With 3-5 years’ working experience in Pharmaceutical or Clinical Nutrition or Healthcare market.

•Minimum 1 year’s working experience in product management with multi-national companies. Minimum 1 year sales experience background is preferred.

•Good command of written and verbal English.

The base pay for this position is

N/AIn specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

ANI International Nutrition

LOCATION:

China > Shanghai : 388 W. Nanjing Road, Ciros Plaza

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Not specified

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Not Applicable