Product Marketing Manager, Postpaid CX & Assignee Management

Smart (PLDT Group) Makati City, National Capital District, Philippines

Telecommunications · 5,001-10,000 employees

15 h ago Closes in 3d

Senior (5-10 yrs) Full-time Philippines

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About the role

The role involves designing and executing user-focused engagement strategies to improve adoption, retention, and customer experience for enterprise postpaid subscribers. It also requires managing the enterprise app roadmap, driving monetization initiatives, and coordinating with cross-functional teams to meet performance targets.

What they look for

Product Marketing Customer Experience Digital Product Management Monetization Lifecycle Marketing Churn Reduction Retention Strategies Campaign Management Data Analysis ARPU Management Stakeholder Management Roadmap Planning Performance Reporting Compliance Telecommunications

Requirements

Candidates must have at least 8 years of experience in product marketing, customer experience, or digital roles, preferably within the telecommunications industry. A bachelor's degree in marketing, business, or a related field is required, with an MBA considered an advantage.

Full description

Education

EDUCATION

Bachelor's degree in Marketing, Business, Communications, or a related field. MBA an advantage.

Qualifications

WORK EXPERIENCE

At least 8 years in product marketing, CX, or digital, preferably in telco postpaid.

Experience owning a digital / app product and running monetization or lifecycle programs.

Duties and Responsibilities

A) FUNCTIONAL

1. Designs and executes user-focused engagement strategies to improve adoption, retention, and CX for Enterprise postpaid subscribers.

2. Owns the Smart App for Enterprise — roadmap, feature adoption, and in-app engagement and monetization.

3. Addresses ARPU decline through targeted monetization and lifecycle offers.

4. Drives Infinity churn reduction and base retention through CX and engagement programs.

5. Manages assignee monetization initiatives across enterprise postpaid fleets.

6. Owns campaign design, delivery, and compliance across the postpaid CX calendar.

7. Coordinates with Sales, Brand & Marketing, IT, and CX operations on execution and measurement.

8. Tracks ARPU, churn, retention, and campaign performance; reports with corrective actions.

B) ADMINISTRATIVE

1. Chairs or contributes to pipeline, performance, and risk reviews; escalates issues with recommended actions.

2. Submits P&L, pipeline, and performance reports on the required cadence; maintains roadmap, launch, and documentation.

3. Completes timekeeping, leave, and expense filings on or before cut-off.

4. Participates in performance management (goal-setting, reviews, appraisal) for self and team.

5. Completes mandatory compliance trainings annually (Code of Conduct, Data Privacy Act, Information Security).