Product Manager

We are looking for a talented Product Manager to join our team specializing in Marketing for our location, Florence, KY.     

In this role, you will make an impact in the following ways:     

• Storytelling: You will craft compelling narratives that resonate with target audiences, influencing decisions and driving engagement across internal and external stakeholders.

• Business Insight: You will apply deep understanding of market dynamics and business drivers to shape strategies that advance organizational goals and unlock growth opportunities.

• Customer Focus: You will build strong relationships by delivering tailored, customer-centric solutions that address specific needs and enhance long-term loyalty.

• Strategic Mindset: You will anticipate future trends and translate insights into breakthrough strategies that position the organization for sustained success.

• Articulating Value Proposition: You will interpret customer needs and clearly demonstrate how our products and services differentiate from competitors to meet those needs effectively.

• Marketing Plan Management: You will develop and guide marketing mix strategies across product, price, promotion, and placement, ensuring alignment with customer expectations and business objectives.

• Maximizing Profitability: You will leverage pricing, promotions, and value-based selling to optimize profitability while maintaining competitive positioning in the market.

• Positioning for Target Segments: You will analyze customer perceptions, competitor activity, and product capabilities to define where and how we compete within key market segments.

Cummins is an equal opportunity employer. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, sex, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity, or other status protected by law.