Officer, Marketing Product Int Analyst

At Citi, we get to connect millions of people across hundreds of cities and countries every day.  And we've been doing it for more than 200 years.  We do this through our unparalleled global network.  We provide a broad range of financial services and products to our clients – whether they be consumers, corporations, governments or institutions – to help them meet their biggest opportunities and face the world's toughest challenges.

Shape your Career with Citi

Wealth brings together the full power of Citi to serve the entire continuum of wealth clients, from affluent to ultra-high net worth to family offices.  The strategies we create help our clients maintain liquidity while maximizing yields, transact in foreign currency and across borders, and manage fluctuating expenses or cash flow.  We are uniquely suited to helping our clients meet their banking needs across regions through our global network.

We’re currently looking for a high caliber professional to join our team as Officer, Marketing Product Int Analyst based in Hong Kong. Being part of our team means that we’ll provide you with the resources to meet your unique needs, empower you to make healthy decision and manage your financial well-being to help plan for your future.  For instance:

• Citi provides programs and services for your physical and mental well-being including access to telehealth options, health advocates, confidential counseling and more. Coverage varies by country.

• We believe all parents deserve time to adjust to parenthood and bond with the newest members of their families. That’s why in early 2020 we began rolling out our expanded Paid Parental Leave Policy to include Citi employees around the world.

• We empower our employees to manage their financial well-being and help them plan for the future.

• Citi provides access to an array of learning and development resources to help broaden and deepen your skills and knowledge as your career progresses.

• We have a variety of programs that help employees balance their work and life, including generous paid time off packages.

• We offer our employees resources and tools to volunteer in the communities in which they live and work. In 2019, Citi employee volunteers contributed more than 1 million volunteer hours around the world.

In this role, you’re expected to:

The Manager is an intermediate level position responsible for leading the development and execution of card usage strategies and partnership initiatives to drive sustainable revenue growth and enhance customer engagement. The successful candidate will own the planning, development, and execution of card usage programs, as well as manage key merchant partnerships. This role requires strong stakeholder management, commercial acumen, and data-driven decision-making to optimize performance and deliver on business targets.

Responsibilities:

• Lead the planning, development, and execution of comprehensive card usage strategies and partnership programs. Take ownership of strategy formulation, budget management, and performance monitoring that align with business objectives to drive card activation, spending, and customer engagement.

• Identify and explore partnership opportunities and networks, lead collaboration discussions, and maximize negotiation outcomes to ensure diverse and competitive partnerships. Maintain excellent relationships with partners and manage conflicts to meet aligned interests and objectives.

• Assess relevant customer, competitor, industry, and data insights to define strategies, develop innovation roadmaps, and improve card usage and partnership initiatives.

• Monitor and analyze program performance metrics, customer behavior patterns, and market trends. Utilize data-driven insights and analytics to optimize strategies, identify growth opportunities, and make business recommendations.

• Engage with internal teams and stakeholders to align business objectives and drive seamless program execution across the organization.

• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 2-5 years of relevant experience

• Working knowledge of product management, program management, and marketing

• Working knowledge of the business and partnership management

• Ability to collaborate especially with internal/external stakeholders/partners on delivery of programs

• Ability to leverage AI-powered tools to enhance efficiency and drive innovation across programs

• Ability to work unsupervised and adjust priorities quickly as circumstances dictate

• Ability to work under pressure and manage deadlines or unexpected changes in expectations or requirements

• Consistently demonstrates clear and concise written and verbal communication

• Business acumen with ability to review alternate courses of action and comprehend trade off decisions

Education:

• Bachelor’s degree/University degree or equivalent experience

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Job Family Group:

Product Management and Development------------------------------------------------------

Job Family:

Product Management------------------------------------------------------

Time Type:

Full time------------------------------------------------------

Most Relevant Skills

Please see the requirements listed above.------------------------------------------------------

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.------------------------------------------------------

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

 

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