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Globe Group

Product and Solutions Marketing Manager

Globe Group Philippines

Telecommunications · 5,001-10,000 employees

13 h ago
Senior (5-10 yrs) Full-time Philippines
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About the role

The Product Marketing Manager is responsible for developing and executing marketing strategies for Globe Business Core and ICT solutions to drive revenue and customer acquisition. This role involves collaborating with cross-functional teams to manage go-to-market initiatives and reporting on campaign performance.

What they look for

Product Marketing Brand Management B2B Marketing Go-to-market Strategy Campaign Management Strategic Planning Market Analysis Revenue Growth Customer Engagement Value Proposition Development Cross-functional Collaboration Telecommunications ICT Solutions Performance Reporting

Requirements

Candidates must have at least 5 years of experience in Brand Management, Product Marketing, or related fields, preferably within the telecommunications or tech industry. A Bachelor’s degree in Business Management or Marketing is required.

Full description

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description

The B2B Product Marketing Manager is tasked with championing Globe Business’ Core and ICT solutions by creating awareness, driving demand, and influencing customer acquisition and usage. This role involves developing and implementing innovative marketing strategies, analyzing campaign performance, and ensuring seamless execution of go-to-market initiatives.

DUTIES AND RESPONSIBILITIES:

  • Develop creative and future-forward marketing strategies for the Globe Business Core and/or ICT Solutions to drive revenue and customer engagement.  
  • Work closely with the cross-functional teams to develop and execute marketing programs to generate awareness and drive retention and customer growth to meet business and revenue targets.  
  • Utilize knowledge of the assigned solutions to influence the 7Ps of marketing and create a unique customer value proposition.
  • Stay informed about industry trends, market conditions, and competitive efforts to inform strategic planning.
  • Differentiate and position Globe Business against competitors, defining a clear customer value proposition.
  • Lead go-to-market and communication strategies in collaboration with relevant external teams to drive program targets.
  • Recommend activation programs to create awareness, acquisition, revenues, trial, and usage aligned with Globe Business' value proposition.
  • Ensure seamless execution of programs in coordination with support units, partner vendors, and agencies.
  • Collaborate with internal teams and partners to ensure the marketing objectives are aligned with the other departments goals.  
  • Measure and report performance of all marketing activities through thoughtful and insightful reporting and recommend continuous campaign enhancements based on learnings and feedback.  

REQUIREMENTS:

  • Minimum 5 years of work experience in Brand Management/Product Marketing/Brand Marketing or related fields
  • Experience in telecommunications or tech-related field preferred
  • B2B experience and market insighting experience are advantageous
  • Strong knowledge of marketing principles, particularly in B2B contexts
  • Bachelor’s Degree in Business Management/Marketing

Equal Opportunity Employer Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.