Loyalty & Digital Solutions Team Lead (CRM & Salesforce-Focused)
MOL Group · Bucharest, Romania
Oil and Gas · 10,001+ employees
About the role
You will own and evolve the MOL Move loyalty program by designing and executing data-driven customer journeys using Salesforce. Additionally, you will lead the loyalty team and collaborate with cross-functional stakeholders to drive engagement and commercial growth.
What they look for
Requirements
The role requires 4–6 years of experience in CRM, loyalty, or marketing automation, with hands-on expertise in Salesforce. You must possess strong analytical skills to translate business objectives into CRM logic and have experience leading small teams or initiatives.
Benefits
Full description
As Loyalty & Digital Solutions Team Lead, you will own and evolve the MOL Move loyalty program, playing a key role in MOL Romania’s digital transformation journey. You will operate both strategically and hands-on, leveraging Salesforce CRM and Marketing Cloud to design segmentation, personalization, and automated customer journeys that drive measurable commercial impact. This role sits at the intersection of business strategy, data, and CRM execution, with real influence on customer growth and revenue performance. Interested in leading a key digital initiative? Apply today!
As a Loyalty & Digital Solutions Team Lead, you will be responsible for the following:
- Own and continuously develop the MOL Move loyalty program, driving customer engagement, cross-sell, and value creation
- Work hands-on in Salesforce (CRM & Marketing Cloud) to design and execute segmentation, automation, and lifecycle journeys
- Translate business and commercial priorities into structured CRM logic, campaigns, and measurable initiatives
- Collaborate closely with Digital Factory, Group teams, IT, Sales, and Marketing to ensure aligned CRM execution
- Act as a CRM thought partner, challenging stakeholders with data-driven insights and clear logic
- Monitor loyalty KPIs and campaign performance, identifying optimization opportunities and growth levers
- Lead and develop the loyalty team, ensuring clarity of priorities, focus, and delivery excellence
To be successful in the role, you should have:
- 4–6 years of experience in CRM, loyalty, or marketing automation environments
- Hands-on experience working with Salesforce (CRM and/or Marketing Cloud), including segmentation and journey execution
- Experience designing and running segmented campaigns and automated lifecycle journeys
- Exposure to mobile-app based communication (push notifications, in-app messaging, app journeys)
- Experience implementing promotional mechanics such as vouchers, rewards, or challenge-based campaigns
- Strong understanding of behavioral segmentation and lifecycle marketing principles
- Experience working with transactional or customer-level data
- Ability to translate business objectives into CRM logic, automation, and measurable business impact
- Experience leading or coordinating small teams or cross-functional CRM initiatives, structured thinking, prioritization skills, and ownership mindset
What makes this role exciting:
- Ownership of a strategic, app-based loyalty program with direct commercial impact
- Real influence on personalization and customer experience at scale
- Strong collaboration with Group and Digital Factory teams
- Opportunity to grow into a senior CRM / loyalty leadership role
What is in it for you? MOL fosters a collaborative work environment focused on people, customers and you`ll have the chance to work in one of the biggest and most dynamic companies in Romania. You’ll work in a fast-paced, international environment and you`ll have the opportunity to leave your footprint on supporting business growth.
Additionally, we offer:
- Great international work environment, supportive team
- Business exposure & career opportunities
- Our benefits package includes private medical subscription, meal tickets, significant sports subscription discount, MOL Move VIP level, fresh corner coffee, refreshments and fruits on the house
