Senior Analyst, Product Marketing - Content Analyst
Walmart Los Angeles, California, United States · $84K–$156K/yr
Retail · 10,001+ employees
About the role
The Senior Content Analyst will execute programming strategy and merchandising for VIZIO WatchFree+ to grow audience engagement. This role involves optimizing content priorities, performing competitive analysis, and collaborating with cross-functional teams to ensure programming quality.
What they look for
Requirements
Candidates must have experience in content programming for FAST/AVOD/OTT platforms and proficiency with CMS tools. A bachelor's degree or equivalent experience in eCommerce or retail operations is required, along with advanced skills in Excel and data analysis tools.
Benefits
Full description
Position Summary...
The (WF+) Programming team at VIZIO is looking for a Sr. Content Analyst to join our team. Reporting to the AVOD Content Manager, you will execute the programming strategy and merchandising of film and TV episodic content on VIZIO WatchFree+. You will contribute to the editorial voice, programming quality, and overall success of our platform by engaging and growing our audience. The successful candidate will have a demonstrated background working with multiple internal stakeholders within the entertainment industry. This role requires strong organizational skills, outstanding time management, and the ability to regularly balance multiple priorities in a fast-paced, team-oriented environment. This is a full-time position primarily based in Los Angeles with some travel to the Irvine corporate office.
What you'll do...
- Merchandise and execute the programming strategy across WF+ utilizing all available tools, data, and research for VIZIO WF+.
- Track and optimize all WF+ content priorities across the service.
- Make recommendations on carousels and storefront optimization to reduce friction for the audience.
- Test and analyze data to support the success of the programming strategy.
- Collaborate on programming best practices and strategies.
- Perform competitive analysis to ensure programming strategy is aligned with VIZIO’s goals and content initiatives.
- Familiarity and interest in AI to help support and optimize content scheduling and discovery.
- Execute special projects including back-up scheduling for our FAST Channels.
What you'll bring: • Experience (FAST/AVOD/OTT/SVOD) with a recent focus on content programming and strategy.
- You have direct experience in programming and scheduling with a CMS (Content Management Systems), especially for FAST Digital Linear Channels/AVOD/VOD.
- Advanced Excel and PowerPoint skills with a working knowledge of Air Table and are systems savvy.
- You have excellent project management skills with proven ability to work effectively with cross functional teams with an emphasis on strong teamwork and communication skills.
- Broad knowledge and passion for pop culture, TV, film content, and either own or have access to a smart TV.
- Experience with programming En Español content and/or Spanish speaking is a plus.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $84,000.00 - $156,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include :
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Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor’s degree in business, technology, communications, or related area. Option 2: 2 years’ experience in eCommerce, retail operations, or related area. 2 years’ experience in SQL, Python, or Looker. Advanced Excel skills.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Primary Location...
6601 Center Dr W, Los Angeles, CA 90045-1582, United States of America
Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.
