Growth Product Manager

Location Remote

Experience Level Mid–Senior Level (5 or more years of consumer product management and growth experience)

Role Overview The Product Manager for Subscriptions Growth drives the acquisition, discovery, and conversion strategy for a leading consumer digital healthcare subscription portfolio. This role is responsible for optimizing the end-to-end growth funnel—from top-of-funnel exposure and value proposition messaging through onboarding, checkout, and initial member activation. Working closely with Product, Design, Engineering, Analytics, and Marketing teams, the Product Manager builds high-velocity experimentation frameworks that translate consumer health needs into compelling, high-converting subscription experiences.

Key Responsibilities

Growth Strategy & Funnel Optimization

• Drive the acquisition strategy and product roadmap for consumer subscription offerings across web and mobile platforms.
• Optimize the end-to-end growth funnel, from qualified exposure and user engagement through checkout, paywall conversion, and activation.
• Define clear, consumer-centered value propositions that communicate product utility and motivate paid subscription starts.
• Establish growth models, performance benchmarks, and funnel KPIs connecting user engagement to conversion and lifetime value.

Experimentation & Data-Driven Decision Making

• Build and scale a rigorous A/B testing and experimentation program in close collaboration with Analytics teams.
• Formulate testable hypotheses, prioritize experimentation backlogs, and utilize statistical insights to iterate on roadmap priorities.
• Conduct quantitative funnel analysis and qualitative user research to diagnose drop-off points and eliminate onboarding friction.

UI/UX Discovery & Merchandising

• Partner with Design and User Research to develop intuitive, accessible user interfaces that foster trust and clarify complex healthcare options.
• Integrate subscription touchpoints seamlessly across web surfaces, mobile app interfaces, account profiles, and lifecycle communications.
• Partner with Engineering to implement scalable targeting, merchandising, dynamic paywalls, and instrumentation capabilities.

Cross-Functional Collaboration & Governance

• Collaborate with Marketing, CRM, Content, SEO, and business partners to ensure unified messaging across owned channels.
• Balance consumer value, business growth metrics, technical feasibility, and healthcare regulatory and privacy requirements.
• Communicate product roadmaps, testing outcomes, and strategic learnings clearly to cross-functional stakeholders and executive leadership.

Required Qualifications

• 5 or more years of product management experience building, launching, and scaling consumer-facing web or mobile products.
• Proven track record with consumer subscription models, specifically owning growth levers such as acquisition, paywall design, onboarding, pricing, or retention.
• Demonstrated expertise in designing, executing, and analyzing data-driven A/B experimentation and multivariate testing programs.
• Deep understanding of consumer growth funnels and metrics (including qualified traffic, conversion rates, activation, churn, and lifetime value).
• Technical fluency to collaborate effectively with software engineers and data teams on event instrumentation, experimentation infrastructure, and subscription platforms.
• Excellent verbal and written communication skills with proven ability to influence cross-functional teams and leadership.

Preferred Qualifications

• Experience building consumer digital health, wellness, telemedicine, or healthcare technology products within regulated environments.
• Experience with condition-based, care-related, or recurring membership subscription services.
• Prior experience operating within hybrid or remote growth organizations with high experimentation velocity.

Core Skills & Attributes

• Strong user empathy with an ability to simplify complex concepts into intuitive, high-converting digital journeys.
• Analytical rigor with a hypothesis-driven approach to solving growth bottlenecks.
• Collaborative mindset skilled at uniting engineering, design, data, and marketing stakeholders around shared objectives.
• Agility and adaptability to thrive in a fast-paced, evolving product ecosystem.

This is a remote position.