Data & Insights Analyst

Transform Lives with Children Believe!

Join us to help break the barriers to education that steal children’s choices one by one until they have none. Together, we can foster an environment where education unlocks a world of choices, nurturing creativity, resilience, and hope for a better tomorrow. At Children Believe, we won’t stop until every child can dream fearlessly and grow up to live the life they choose to live.

Children Believe is currently recruiting for the following position:

Data & Insights Analyst

Canada Office

The Data & Insights Analyst is the data engine of Children Believe's Marketing & Development (M&D) division. This role is responsible for turning raw data into clear, actionable intelligence — ensuring the division runs on facts, not assumptions, and that every team has the reporting and insights it needs to make smarter decisions and demonstrate impact.

Reporting to the Manager, M&D Operations, this role owns the integrity and usability of M&D's CRM data, manages the full reporting and dashboard ecosystem, and drives innovation in how the division uses digital data and AI-powered tools. It is a hands-on, execution-focused role with real strategic value — the outputs produced here directly shape how the CMDO and M&D Directors measure performance, allocate resources, and tell their story to donors and stakeholders.

This is an ideal role for an analytically strong early-career professional who is eager to grow, build meaningful systems, and see their work directly connected to a mission that changes children's lives.

This role includes, but not limited to:

1. Reporting & Dashboards - 35%

• Build, maintain, and continuously improve M&D's suite of performance dashboards and KPI reports — ensuring every team has timely, accurate visibility into what matters most.
• Produce the monthly M&D KPI dashboard for the CMDO and Directors, incorporating charts, trend analysis, and narrative highlights.
• Develop standardized reporting templates that reduce manual effort and increase consistency across the division.
• Respond to ad hoc data and reporting requests from M&D Directors and the CMDO with accuracy and speed.
• Proactively surface insights, anomalies, and trends — don't just report the numbers, explain what they mean.

2. CRM Data Management & Integrity - 30%

• Own the quality and reliability of M&D's CRM data — including donor records, contact information, gift history, and segmentation — ensuring it is clean, consistent, and complete.
• Design and implement data entry standards, hygiene protocols, and audit processes to prevent data degradation over time.
• Lead regular data clean-up initiatives: deduplication, record merging, field standardization, and validation.
• Build CRM queries, segments, and lists to support fundraising campaigns, donor communications, and strategic analysis.
• Act as the go-to resource for CRM data questions across M&D — supporting teams in getting the most out of the system.
• Liaise with the CRM platform provider and IT as needed on system issues, upgrades, and data imports/exports.

3. Digital Data & External Sources - 20%

• Manage and interpret data from digital channels including website analytics (Google Analytics), SEO platforms, email marketing tools, and social media insights.
• Ensure digital data sources are properly connected, consistently tracked, and integrated into M&D reporting where relevant.
• Monitor digital performance trends and provide regular reporting to the Digital & Community Engagement team and the CMDO.
• Support campaign measurement and attribution — helping teams understand what is driving donor acquisition, engagement, and conversion.

4. AI & Innovation - 15%

• Research, pilot, and implement AI-powered tools that improve reporting efficiency, data quality, and analytical depth across M&D.
• Identify repetitive or manual data tasks that can be automated — and build or configure solutions to eliminate them.
• Stay current on emerging data and AI tools relevant to non-profit fundraising and digital marketing; bring recommendations to the Manager, M&D Operations.
• Support the broader M&D team in developing data literacy and comfort with new tools through documentation, training, and hands-on support.

The ideal candidate possesses:

Required

• Post-secondary diploma or degree in a relevant field (Data Analytics, Business Intelligence, Marketing, Communications, Statistics, or equivalent experience).
• 1–3 years of experience in a data, reporting, or analytics role; non-profit or fundraising experience is an asset but not required.
• Strong Excel/Google Sheets skills, including pivot tables, VLOOKUP/XLOOKUP, and data visualization.
• Working proficiency in Power BI (or equivalent BI/dashboard tool), with the ability to build and maintain reporting dashboards.
• Familiarity with Google Analytics (GA4) and digital marketing measurement fundamentals.
• Strong attention to detail and a demonstrated commitment to data accuracy.
• Ability to manage multiple priorities and meet reporting deadlines consistently.
• Clear and effective written communication — can explain findings to non-technical audiences.
• Demonstrated commitment to Children Believe's Vision, Mission, and Values.

Assets

• Experience with AI or automation tools applied to data tasks (e.g., Python scripting, ChatGPT/Claude for data analysis, Zapier, or similar).
• Proficiency in CRM platforms (Dynamics or equivalent); experience with data entry standards and database hygiene.
• Experience with SEO platforms (SEMrush, Moz, Google Search Console).
• Knowledge of email marketing platforms and campaign performance metrics.
• Experience in a fundraising, marketing, or donor communications environment.
• Familiarity with Intacct or similar accounting/finance software.
• Proficiency in French or Spanish.

Attributes, Traits, Behaviours:

Analytical Rigour

Finds patterns and meaning in complex datasets. Works accurately under pressure and checks their own work before presenting it. Numbers tell a story — this person knows how to read it.

Attention to Detail

Data quality is only as good as the person maintaining it. This role requires someone who notices what others miss and takes ownership of getting things exactly right.

Curiosity & Initiative

Doesn't wait to be told what to investigate. Proactively digs into the data, asks good questions, and brings ideas — including how AI and automation can improve the way M&D works.

Communication Clarity

Translates technical findings into plain language that non-data audiences can act on. Knows when a table works and when a chart tells the story better.

Systems Thinking

Understands how data flows connect across tools, teams, and processes. Builds solutions that are sustainable and scalable — not just fixes for today's problem.

Type: Hybrid

Our Hybrid Workplace Program is a flexible work arrangement that permits employees to work remotely while also occasionally being required to come into the Organization’s office. If approved to work from home as part of our Hybrid workplace program; the incumbent must be available to work from the Organization’s office from time to time as determined by the supervisor or as otherwise directed by the Organization.

Compensation: Between $51,000 - $60,000 annually based on experience.

We value our employees and offer a comprehensive benefits package to support your professional and personal growth:

• Competitive Compensation Package: We provide an attractive compensation package with clearly stated hiring ranges.
• Flexible Work Environment: Enjoy a flexible work environment, including hybrid work options, flexible hours, “No Meeting Mondays,” and the option to work up to 20 days out of province per year.
• Comprehensive Benefits Plan: Our group benefits plan includes health and dental coverage, an Employee and Family Assistance Program (EFAP), and RRSP matching up to 5%, starting from day one.
• Health Spending Account: Access to our $500 Healthcare Spending Account to top up expenses not covered in the benefits program
• Performance Incentives: Participate in our Pay for Performance Plan with up to 6% performance incentive pay.
• Professional Development: Benefit from 5 paid professional development days and experience professional growth through a variety of learning opportunities.
• Paid Time Off: Enjoy an annual Christmas closure, receive 2 float days, and have access to up to 10 sick day
• Generous Vacation Policy: Enjoy 3 weeks paid vacation with incremental increase every 5 years up to 6 weeks.
• Other Employee Perks: Take advantage of our Employee Discount Program and various other perks designed to enhance your overall well-being and work-life balance.

Application Process:

If you believe you have that unique combination of a not-for-profit heart combined with the skills and interest for the “Data & Insights Analyst” position, then click the “Apply” button found at the bottom of this screen.

Applicants must be legally eligible to work in Canada.

Consistent with our Child Protection/Safe-Guarding Policy the successful candidate must receive clearance by a criminal record check.

Children Believe is committed to diversity in the workplace and is an equal opportunity employer.

Children Believe is committed to providing workplace accommodations. If you require an accommodation, inform us and we will work with you to meet your needs.

We thank all applicants for applying, however, only candidates selected for an interview will be contacted.

Please note that this posting is for an existing vacancy at Children Believe. All applications are reviewed by our hiring team and AI is not used to screen candidates.

People & Culture Team

Children Believe