Data Insights Engineer, Digital Product

Join the team shaping the future of Australia’s game.

This is your chance to do work that has real impact, in an organisation that moves fast, aims high and plays a meaningful role in the lives of millions across the country through football. Every role at the AFL helps progress the game, so more people can love it, connect with it and see what is possible through it.

The opportunity

The Data Insights Engineer – Digital Product plays an important role in building the trusted, scalable data foundations behind the AFL’s digital experiences. Working across web and app platforms, this role helps turn audience behaviour, content performance and platform engagement into reliable insight that supports better product decisions.

You’ll design and maintain the pipelines, tracking frameworks and analytics infrastructure that make digital data accurate, consistent and accessible. Based at AFL House, you’ll work closely with product, engineering and analytics teams to strengthen governance, privacy and responsible data use across the organisation.

What you’ll own

You’ll help create the reliable, well-structured data that powers digital insight across the AFL. This role combines hands-on data engineering with strong collaboration to improve the quality, accessibility and trustworthiness of digital analytics.

You’ll add value through:

• Designing, building and maintaining robust data pipelines for digital product analytics and reporting

• Implementing and managing event tracking frameworks across web and app platforms to support consistent, scalable data capture

• Improving the integrity, reliability and accessibility of digital analytics data across platforms

• Structuring clean, governed datasets that support reporting, dashboards and deeper analysis

• Establishing and maintaining data governance standards, including definitions, documentation and consistent metric use

• Monitoring data quality through validation, anomaly detection and issue resolution

• Partnering with product and engineering teams to define tracking requirements and align instrumentation with business needs

• Troubleshooting data discrepancies, tracking issues and integration challenges

• Developing reusable data assets, documentation and standards that lift data capability across the organisation

• Supporting analysts with fit-for-purpose data for behavioural analysis and decision making

• Promoting best practice in data governance, privacy and responsible data use across digital teams

• Using technology and AI to continuously improve how work is delivered and support more efficient, effective and innovative outcomes

What you’ll bring

• Demonstrated experience in data engineering, analytics engineering or digital data platform roles

• Strong proficiency in SQL and experience working with large-scale datasets

• Experience with cloud data platforms and tooling, including GCP, BigQuery, Google Tag Manager and/or Snowflake

• Experience building and maintaining data pipelines and working with data warehousing solutions

• Strong understanding of digital analytics data structures, including event-based tracking

• Hands-on experience with tag management and instrumentation frameworks

• Experience with data modelling and structuring data for analytics and reporting use cases

• Experience enabling datasets for reporting and working with data visualisation tools

• Strong problem-solving capability, with sound judgement to diagnose and resolve data quality and tracking issues

• The ability to collaborate effectively with technical and non-technical stakeholders

• High attention to detail and a strong focus on data accuracy, consistency and reliability

• Experience implementing or working within data governance frameworks, including definitions, lineage, access controls and quality standards

• Understanding of data privacy obligations and responsible data use in digital environments

• Understanding of digital product environments, including web and app analytics, is advantageous

• Experience working in event-driven or real-time data contexts is beneficial

• Curiosity, initiative and a continuous improvement mindset

Why you’ll love being on our team

At the AFL, you will be part of a values-led team that aims high, backs each other and brings energy, care and integrity to work that matters. This is a place where people play to win, play as one team and play with passion, while always staying grounded in fairness, inclusion and respect. We work hard, support each other and create the conditions for our people to grow, perform and thrive.

What you can look forward to:

• Play The Day Your Way, our flexible approach to working life, built to support you on game day and every day

• My Development, with coaching, mentoring, on-the-job learning and formal development to help you keep building your game

• Play Well, our health and wellbeing programme designed to support a healthy body, healthy mind and healthy workplace

• My Benefits, giving you access to a range of partner offers and discounts through our AFL Corporate Partners

• AFL Silver Memberships for permanent team members, so you can enjoy the action at Marvel Stadium and the MCG with family and friends

• 6 months paid primary parental leave with no qualification period for permanent team members

Everyone has a place here

Our game brings people together, and we want our workplace to do the same.

We are committed to building a culture of belonging and an environment where people feel respected, included and able to thrive, and where diversity of background, experience and perspective makes us stronger.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

Whether you’re a footy fan or new to our game, we welcome everyone to apply. We know great candidates don’t always tick every box – if this role excites you, we encourage you to apply, even if your experience doesn’t perfectly match the job description.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

Ready to play your part?

Applications close 24 July 2026