Product Manager (Ad Tech & Monetization)

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

About US

Yahoo serves hundreds of millions of people globally through its portfolio of iconic products, while Yahoo Advertising helps brands connect with audiences through powerful data and omnichannel solutions.

In Taiwan, Yahoo operates a diverse media ecosystem spanning Homepage, News, Sports, Finance, TV, Mail, Search, and more. Combining global technology and resources with deep local insights, we deliver trusted digital experiences, strengthen user engagement, and create meaningful value for users and advertisers.

About the Role

We are seeking a Product Manager to drive sustainable ad revenue growth through deep Ad Tech expertise, a data-driven mindset, and a strong understanding of programmatic advertising. You will define and prioritize the revenue optimization roadmap, maximizing yield while balancing user experience across Yahoo Taiwan’s media ecosystem.

You will partner closely with engineering, design, sales, marketing, and analytics teams to turn monetization strategies into execution, measure business impact, and influence cross-functional roadmaps to deliver revenue growth.

Key Responsibilities

• Own the ad monetization strategy and product roadmap across Yahoo Taiwan’s web and app properties, identifying opportunities to grow sustainable advertising revenue.

• Drive yield optimization across ad inventory through pricing, demand diversification, inventory allocation, and A/B testing, balancing eCPM, fill rate, viewability, and user experience.

• Lead the optimization of Yahoo’s programmatic advertising ecosystem, including GAM, SSP/DSP integrations, header bidding, open bidding, and RTB, to increase demand competition and maximize inventory value.

• Use monetization data and experimentation to identify revenue opportunities, forecast impact, and translate insights into product priorities and measurable business outcomes.

• Partner with Engineering, Data, Sales, and other cross-functional teams to launch and optimize ad products, formats, placements, and monetization solutions.

• Evolve monetization strategies in response to changes in privacy, identity, first-party data, AI, and the programmatic advertising landscape.

Required Qualifications

• 5+ years of hands-on experience in Ad Tech, programmatic advertising, and publisher monetization, with a proven track record of driving ad revenue growth.

• Strong expertise in GAM, SSP/DSP/RTB, header bidding (e.g. Prebid), and programmatic deal models such as PMP/PD/PG.

• Proven experience in yield optimization, using eCPM, fill rate, viewability, pricing, demand diversification, and experimentation to maximize inventory value.

• Product management experience with the ability to define priorities, drive product roadmaps, and partner closely with Engineering, Data, Sales, and external Ad Tech partners.

• Strong analytical and business acumen, with the ability to translate monetization data and market trends into scalable product and revenue strategies.

• A strong focus and deep knowledge in AI-driven products, with the ability to identify and shape emerging revenue opportunities through AI-enhanced ad technologies and operational efficiencies.

• Professional fluency in both Mandarin and English, with the ability to collaborate effectively with local and global stakeholders.

• Bachelor’s degree required and must be based in Taiwan.

Bonus Skills

• Experience with media buying, ad operations, and campaign trafficking/reporting, with an understanding of both advertiser and publisher perspectives.

• Familiarity with contextual/behavioral advertising, identity solutions, and privacy trends shaping the future of digital advertising.

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements. 

If you’re curious about how this factors into this role, please discuss with the recruiter.

Currently work for Yahoo? Please apply on our internal career site.