About the role

The Salesforce Administrator is responsible for the system administration, development, and implementation of marketing systems, primarily within the Salesforce platform. They will coordinate systems integration for guest-related marketing touchpoints and collaborate with cross-functional teams to execute marketing strategies.

What they look for

Salesforce Administration Salesforce Service Cloud Salesforce Marketing Cloud Microsoft SQL Heroku MySQL System Administration Systems Integration Digital Marketing Email Marketing Direct Marketing Database Management Analytical Skills Communication Skills Presentation Skills

Requirements

Candidates should have at least three years of experience with Salesforce Service or Marketing Cloud and proficiency with relational databases like SQL. A bachelor's degree in Business, Computer Science, or Marketing is preferred, along with strong analytical and communication skills.

Full description

Company Description

Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry. Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.

Job Description

Responsible for the system administration, development, and implementation of marketing systems, primarily focused in the Salesforce Application. Provide input on technology used marketing communication and development.

Coordinate systems integration for all guest related marketing touchpoints, including digital/ecommerce, email, direct marketing.
Gain understanding of core business (digital, social, direct marketing) requirements and assist in developing solutions.
Day-to-day cross-functional collaborator with internal business partners to effectively utilize marketing technology for the execution of marketing strategies and assess revenue generating performance results.
Oversee the setup and maintenance of Salesforce Service and Marketing Clouds, Database Servers, Email Servers. Remain knowledgeable about new and emerging technology to implement into the current development environment.

Qualifications

Bachelor’s degree in Business, Computer Science, or Marketing preferred; significant recent and relevant work experience may be substituted
Three (3) plus years of experience with Salesforce Service Cloud and/or Salesforce Marketing Cloud.
Salesforce Administration certification in Service cloud and/or Marketing cloud strongly preferred.
Three (3) years of experience with relational databases, particularly Microsoft SQL, Heroku, and mySQL preferred
Strong interpersonal communication skills and presentation skills; ability to effectively interact with individuals at various levels within the organization.
Must be detail-oriented/highly organized, and strong analytical skills.
High degree of self-motivation to learn new methodologies that will enhance job performance and marketing results.
Must be able to obtain/maintain any necessary licenses and/or certifications.

Additional Information

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.