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Ford Motor Company

Senior Product Manager, Engagement & Gamification

Ford Motor Company Dearborn, Michigan, United States · $116K–$218K/yr

Motor Vehicle Manufacturing · 10,001+ employees

6 h ago
product-manager Senior (5-10 yrs) Full-time United States
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About the role

The Senior Product Manager will lead the gamification strategy for the Lifecycle Engagement & Loyalty team to drive behavior-driven experiences. You will define the product roadmap and leverage connected vehicle data to foster long-term customer relationships with the Ford brand.

What they look for

Product management Gamification strategy Behavioral design Connected vehicle ecosystem Product development Digital design Stakeholder management Technical communication Data analysis Behavioral psychology Consumer platforms Product roadmap User engagement Cross-functional leadership

Requirements

Candidates must have at least 5 years of experience in product development or digital design and strong communication skills. A bachelor's degree is required, with preference given to those with domain knowledge in gamification frameworks or behavioral psychology.

Benefits

Medical insurance Dental insurance Vision insurance Prescription drug coverage Paid parental leave Subsidized back-up child care Adoption and surrogacy expense reimbursement Fertility treatments Vehicle discount program Tuition assistance Paid time off Paid holidays

Full description

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Launched in 2023, Integrated Services creates and markets new customer experiences by integrating hardware, software and services across Ford Blue, Model e and Ford Pro. These products and services allow Ford's retail and commercial customers to customize their vehicles like never before with OTA (over-the-air)-driven experiences that grow better over time. Ford is developing leadership at the forefront of connected, digital platforms that will revolutionize every aspect of how vehicles function, the way people interact with them, and the value those vehicles provide.

The Lifecycle Engagement & Loyalty team is seeking a Sr. Product Manager to lead our gamification strategy. In this role, you'll define the roadmap for behavior-driven experiences and game mechanics that leverage our connected vehicle ecosystem — turning everyday ownership into an engaging, lifelong relationship with the Ford brand.

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