Integrated Marketing Manager (Product Marketing & GTM)

1. About UsVT Markets is an award-winning multi-asset brokerage trusted by over 3 million traders in over 160 countries with 500 employees - and growing. Founded in 2015 with the mission to make trading accessible to everyone, VT Markets offers a robust trading environment, over 1000 tradeable instructions, ultra-low spreads, and lightning-fast execution. We are committed to providing excellent customer service and empowering modern trades to seize market opportunities. Our platform allows traders to trade anytime, anywhere, supporting them in their journey to build a safe financial future.

2. Your Role in VT Markets The Manager, GTM & Product Marketing is responsible for driving the go-to-market strategy and product positioning to accelerate user acquisition, product adoption, and trading activity.This role bridges Product, Marketing, and Commercial teams—ensuring that product offerings are clearly positioned, effectively launched, and translated into compelling value propositions that resonate with target users.

3. Key Responsibilities

Go-To-Market (GTM) Strategy & Execution• Develop and execute GTM plans for new product launches, features, and market expansions

• Define target audiences, value propositions, and messaging frameworks
• Plan integrated campaigns across channels (performance, CRM, content, partnerships)
• Ensure alignment between global strategy and regional execution

Product Positioning & Messaging• Translate complex trading products and features into clear, compelling user benefits

• Develop product narratives, key selling points, and competitive differentiation
• Create messaging frameworks tailored to different user segments (new traders, active traders, VIPs)
• Ensure consistency of product messaging across all touchpoints

Product Launch Management• Lead end-to-end product and feature launches:• Launch planning and timelines

• Cross-functional coordination
• Internal enablement (sales, support, regional teams)

• Develop launch assets:• Landing pages
• Campaign briefs
• Product education materials

Product Adoption & Growth• Drive adoption and usage of key products/features through targeted campaigns

• Work with CRM and lifecycle teams to design engagement strategies
• Identify friction points in the user journey and recommend improvements
• Support monetization strategies through feature promotion and upsell initiatives

Market & Competitive Insights• Conduct market research to understand user needs, behaviors, and trends

• Analyze competitor positioning, product offerings, and GTM strategies
• Translate insights into actionable recommendations for product and marketing teams

Cross-functional Collaboration• Partner closely with:• Product teams (roadmap alignment, feature understanding)

• Growth / Performance Marketing (acquisition campaigns)
• Promotions & Programs (campaign integration)
• Sales / IB teams (market feedback and enablement)

• Act as the key bridge between product development and market execution

4. What Success Looks Like• Successful, well-coordinated product launches with strong market impact

• Clear and differentiated product positioning in a competitive market
• Increased product adoption and engagement across user segments
• Strong alignment between product development and marketing execution

5. What Makes You a Great Fit

Experience• At least 4 years of experience in product marketing, GTM, or growth roles

• Experience in fintech, trading, crypto, or digital platforms preferred
• Proven track record of launching and scaling products or features

Skills & Competencies

Core Competencies• Strong product storytelling and positioning skills

• Strategic thinking with execution capability
• Deep understanding of user journeys and funnels

Functional Skills• GTM planning and campaign integration

• Market research and competitive analysis
• Data analysis and performance tracking

Soft Skills• Strong stakeholder management and influence

• Ability to simplify complex concepts into clear messaging
• High ownership and ability to work in fast-paced environments

What We OfferAs official partners of Newcastle United F.C., VT Markets aspire to break the ancient boundaries of traditional personal finance. Through a culture of transparent and objective performance management, we are in constant pursuit of excellence, individually and collectively. Here, collaboration and intrapreunership is incentived and we aim to empower everyone to understand their contribution to strategic business outcomes through their individualised roles. You can expect personal growth as we aim to lead this fast-growing industry alongside a global team of diverse cultures across over 15 countries.

Your journey after applying• Screening with our talent acquisition partner

• First round interview with the hiring manager
• Second round interview with the department head