Marketing Data Analyst
Moon Active · Tel Aviv, Tel-Aviv District, Israel
Computer Games · 1,001-5,000 employees
About the role
The analyst will manage the marketing analytics ecosystem, including tracking user journeys and optimizing user acquisition across mobile game titles. They will also build data pipelines, create dashboards, and provide actionable insights using predictive analytics and AI tools.
What they look for
Requirements
Candidates must have at least 2 years of experience in analytics or product-centric roles and a BSc in a quantitative field like Math, Statistics, or Industrial Engineering. Proficiency in SQL, Excel, and strong communication skills are essential for translating complex data into strategic recommendations.
Full description
Moon Active is one of the world’s fastest-growing mobile game companies, providing entertainment to millions of active users across the universe. The company is headquartered in the heart of Tel Aviv.
We’re looking for a sharp and experienced Business Data Analyst to join our Marketing Analytics team. Someone who is deeply passionate about data and turning raw data into clear and actionable insights. With your strong analytical and technical skills, you’ll help tell the story behind the numbers and better understand how players interact with our games.
Responsibilities
- Analyze end-to-end user journeys from a marketing perspective across all existing titles and future studio launches, using complex datasets, AI tools, and statistical modeling
- Own the portfolio-wide marketing analytics ecosystem including collecting, analyzing, reporting and tracking of marketing activities
- Optimize user acquisition efforts cross games while creating solutions to the industry’s day to day challenges
- Apply predictive analytics methods in order to help establish strategic business recommendations
- Provide actionable insights to multiple stakeholders across the organization through strategic and operational researches
- Build and maintain the marketing data pipeline while creating models and dashboards to help make informed decisions quickly while empowering others to have information readily accessible
- Utilize advanced AI workflow tools (e.g., Claude, Cursor, LLMs) to improve workflows and increase efficiency
- Collaborate with other teams such as UA (User Acquisition), Product, Monetization, BI, DS, Finance, and more through significant projects
Requirements
- 2+ years of experience analyzing large datasets in analytics or product centric roles
- BSc in Industrial Engineering, Math, Statistics, Science/Data Systems Management or an equivalent background
- Strong ability to communicate complex findings and concepts and turn them into actionable recommendations
- Extensive experience in Excel and SQL querying large, complex datasets
- Strong organizational and time management abilities
- Excellent Presentation skills
- Familiarity with Performance Marketing domain in the mobile app gaming industry - Advantage
- Hands-on proficiency or strong familiarity with AI tools (e.g., Claude, Cursor, etc.) - Advantage
#LI-Hybrid
- Prior knowledge/experience in Performance Marketing/User Acquisition/Attribution
- Prior knowledge/experience in the mobile gaming app industry
