Marketing Associate Manager – BINUS Online Learning (West Java)
BINUS University · Bandung, Central Java, Indonesia
Primary and Secondary Education · 501-1,000 employees
About the role
The Marketing Associate Manager will develop and implement sales and marketing strategies to achieve corporate goals while monitoring admission activities and customer retention programs. They are responsible for leading promotional campaigns, conducting market research, and managing departmental operations to ensure business objectives are met.
What they look for
Requirements
Candidates must hold a minimum of a Bachelor's degree. The role requires at least 2 years of experience in a senior staff position or 6 years of experience in a related area.
Full description
It's fun to work in a company where people truly BELIEVE in what they are doing!
We're committed to bringing passion and customer focus to the business.
Marketing and Sales Management :
- Develop, implement and evaluate effective sales and marketing strategies with annual work plan
- Collaborate with marketing senior manager in the development of marketing plans to achieve corporate goals
- Provide strategic direction for marketing promotions, campaigns and events to ensure execution and implementation
- Contribute in the product development process to create competitive and marketable product
- Contribute in the corporate communication process to build good corporate image
- Work closely with Head of Program to ensure communication and education of marketing plans and related promotional strategies and events
- Monitor Customer Retention Program to achieve high customer satisfaction and high brand equity
- Monitor daily operation of the department. Ensure its effectiveness
- Establish and maintain relationships with corporate clients for promotions, campaigns and events
- Lead promotional strategies and marketing campaigns development with implementation to support business objectives accomplishment
- Prioritize team initiatives and workload to assure optimal allocation of resources to best meet marketing target
- Assist marketing senior manager in managing customer acquisition program to achieve profitable number of customer in line with corporate planning and target
Admission Planning Implementation & Coordination:
- Plan, monitor, and evaluate overall admission activities
- Monitor coordination with head of admission regarding schedule adjustment and information that will be delivered to prospective customer
- Guarantee admission process guidelines compliance to valid guidelines
Marketing Evaluation & Research:
- Coordinate with Marketing Intelligence to conduct market research to determine market requirements for existing and future products
- Lead the evaluation performance of marketing activity which drives customer acquisition, retention and recommend improvement
- Analyze customer research review, current market conditions and competitor’s profile information
- Interpret data and draw conclusions related to the appropriate promotion strategies
- Evaluate ideas and provide direction to brand strategy supportive efforts
General Activities:
- Provide regular report to direct supervisor
- Monitor the overall operation and documentation process
- Suggest improvement process related to marketing, and promotion Activities
- Perform activities related to quality management system
- Perform additional tasks as required by direct supervisor
Education Requirement:
- Minimum holder Bachelor’s Degree (S1)
Work Exposure/ Experience:
- Minimum 2 years in senior staff, or
- Minimum 6 years experiences in the related area
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
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