Product Marketing Manager

Role

This is a product domain PMM role at Sokin, sitting within a growing global product marketing team.

You’ll own the go-to-market strategy for a defined set of product capabilities developing the

positioning, messaging, and commercial narrative that brings those products to life for the market.

You’ll work across both direct customer and partner-led routes to market, understanding how

different audiences evaluate and buy, and ensuring every touchpoint tells a consistent, compelling

story. Sokin’s product portfolio gives businesses, platforms, and fintechs access to a global financial

infrastructure stack covering onboarding, currency accounts, payments, payment acceptance,

payouts, FX, stablecoins, and treasury management. Sokin handles licensing, compliance, and

banking relationships in the background. Our partners and customers control the experience.

You’ll turn deep product knowledge and market insight into positioning, sales enablement, and

launch execution that drives adoption and revenue across EMEA, APAC, and North America.

About Us

Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive

global payments with greater speed, lower cost, and total transparency. Our mission is simple: we’re

simplifying global business so businesses thrive wherever they choose to grow.

We deliver services across:

• Global payments and receivables

• Foreign Exchange (FX)

• Treasury management

• Finance reconciliations

We are rapidly expanding, with established presence in EMEA, APAC, and North America. Backed by a

strong global infrastructure and industry-leading partners, we are redefining how businesses move

money worldwide. Our clients span industries from sports and entertainment to logistics and travel, and our community is growing rapidly. As we continue to expand, we’re building a team of exceptional people who share

our ambition to transform the future of global payments.

Key Responsibilities

Product domain ownership

• Own the end-to-end GTM strategy for your assigned product domains from positioning and

messaging through to launch execution, sales enablement, and performance tracking.

• Become the internal expert on your product areas: understand the functionality, the

roadmap, the competitive landscape, and the customer problems they solve.

• Define and maintain clear positioning and messaging for each product domain, ensuring it

holds across both direct customer and partner-led routes to market.

• Partner closely with Product to stay ahead of the roadmap, feed market and customer insight

back into prioritisation, and ensure launches are timed and positioned for commercial impact.

• Develop a thorough understanding of Sokin’s full product taxonomy across Receive, Convert,

Send, Control, Earn, Spend and articulate how your product domains fit within and enhance

the broader portfolio.

Go-to-market strategy and launch execution

• Lead GTM planning and execution for product launches within your domains, coordinating

across Sales, Partnerships, Marketing, and Commercial teams.

• Develop launch messaging, enablement materials, and campaign briefs that drive awareness,

adoption, and revenue for each product area.

• Support regional activation across EMEA, APAC, and North America, working with in-market

teams to ensure messaging and execution land effectively in each geography.

Market and competitive intelligence

• Track the cross-border payments landscape and understand how competitors are positioning

and delivering similar capabilities in market.

• Monitor trends relevant to your product domains including, stablecoin settlement, card

programmes, agentic treasury, and evolving regulatory frameworks and translate these into

actionable positioning and messaging.

• Build a deep understanding of how both direct customers and partners evaluate, buy, and

expand with Sokin from initial discovery through to onboarding, activation, and growth.

• Develop detailed buyer personas across both routes to market including CFOs and finance

leaders, heads of partnerships, commercial decision-makers, and product and technology

leaders mapped to regional market dynamics. Sales enablement and commercial support

• Create domain-specific sales collateral including pitch decks, one-pagers, battlecards, ROI

tools, demo scripts and use-case-led assets built for both direct sales and partner-led

conversations.

• Partner with commercial and partnerships teams to develop outbound messaging, talk tracks

and objection handling tailored to each audience and route to market.

• Train internal teams on your product domains covering functionality, competitive

differentiation, commercial structures, and ideal customer and partner profiles so every

customer-facing team can sell with confidence.

• Ensure partner-facing teams have the materials and messaging they need to position and sell

your product domains effectively to their own customers. Content and demand generation

• Work with Content, Social and Demand Generation teams to develop campaigns and thought

leadership that build awareness and commercial momentum for your product domains.

• Act as the subject matter expert providing support across paid search, LinkedIn, ABM, and

industry-specific channels for your areas of ownership.

• Own Sokin’s positioning at relevant fintech, payments, and cross-border finance events

globally, ensuring your product domains are represented consistently and compellingly.

Product feedback and collaboration

• Act as the voice of the market for your product domains channelling customer and partner

insights, competitive intelligence, and capability gaps directly into the product roadmap.

• Work with key stakeholders across Product, Compliance, Finance and Engineering to ensure

messaging is accurate, compliant and commercially sound.

• Partner with Brand and Regional Marketing teams to ensure messaging is consistent, localised

and effective across all markets.

What success looks like in 12 months

• Your product domains have clear, differentiated positioning that holds across direct customer

and partner-led routes to market.

• Sales and BDE teams are confident selling your product areas, supported by strong domain-

specific collateral, talk tracks and competitive battlecards.

• Product launches within your domains have contributed measurable pipeline, adoption, and

revenue growth.

• The business has a sharper understanding of buyer personas and customer pain points across

your product areas, and that intelligence is actively shaping the roadmap.

• You are the recognised internal expert for your product domains the go-to person for

messaging, market insight, and competitive positioning.

Qualifications

• 4 to 7 years in product marketing, with at least 2 years owning specific product domains or

capability areas within a B2B fintech, payments, or financial services business.

• Strong understanding of cross-border payments and financial services concepts and how

these translate into customer and partner value propositions across multiple jurisdictions.

• Experience operating across both direct customer and partner-led routes to market, with the

ability to adapt positioning and messaging for different audiences without losing coherence.

• A track record of launching payments, fintech, or financial services products globally, with

demonstrable commercial impact across multiple markets or regions.

• Experience creating sales enablement materials and partnering closely with commercial and

partnerships teams.

• Strong competitive analysis skills and the ability to turn complex market information into

clear, compelling positioning.

• Experience in a high-growth fintech environment where speed, ownership and adaptability

are essential.

• Excellent written and verbal communication skills, with the ability to simplify complex

payments concepts for technical, commercial, and executive audiences.

Please note, candidates will need to have the right to work in the jurisdiction that they are looking

to work in.

We are an equal opportunities employer committed to creating an inclusive work environment. As a

growing global startup, we value agility and flexibility in our working culture. If you require any

accommodations during the recruitment process, please let us know.