Product Manager Ads Data Insights & Targeting
Schibsted · Oslo, Norway
Technology, Information and Media · 1,001-5,000 employees
About the role
The Product Manager will oversee the development of advertising data flows, including targeting and insight reporting products. They will collaborate with cross-functional teams to define product strategy and ensure data products meet market and client requirements.
What they look for
Requirements
Candidates must hold a degree in business, mathematics, statistics, or technology, or possess equivalent professional experience. Several years of experience in product management or data analysis is required, along with a strong understanding of big data and cloud technologies.
Full description
About the Team
The Ads Data Insights & Targeting team delivers leading targeting and reporting capabilities, a necessity for Schibsted to succeed in the advertising market. Our competition is Meta and Google, so the bar is high.
Among our products are data cleanrooms, matched audiences infrastructure, reach estimation models, as well as general ad impression level data reporting and data products. Real AI requires real AI ready data and working towards this is our current top priority.
Our products are powered by data from the billions of advertising impressions Schibsted generates each month as well as data about the millions of people using our services each day. Based on available data we define and calculate relevant metrics for our advertisers, we integrate with vendors and customers and provide targeting datasets for our advertising delivery systems. You and the team deliver the models and pipelines to convert the data we import into data outputs used by our customer facing applications.
The data and insights team consists of 11 people, mostly based in Krakow, with a mix of data engineering, general software engineering and data analytics and science background.
About the Role
The product manager for data solutions is responsible for managing product development of all advertising data flows related to campaign targeting and insight reporting. You will report to the director of ad data capabilities and work closely with our data portfolio team in Norway and Sweden as well as other product managers for Schibsted ad technologies.
In this role, you will
- Manage near-term product delivery (we use a Kanban approach) while steering our offering with a long-term product strategy in mind.
- Collaborate with product marketing and sales teams to understand client and market requirements to feed into the product development process
- Collaborate with teams in ad operations and ad technology and other engineering teams and product functions to bring our data products to market
To thrive in this role we believe you
- Are in possession of strong analytical skills and mindset
- Are good at building trust with all types of internal and external stakeholders
- Enjoy constantly changing perspectives from the critical details to the bigger picture
Competency requirements
- Degree level qualification in business, mathematics, statistics or technology, or equivalent experience.
- Several years of experience within product management or data analyst roles or equivalent.
Valued skills and experience
- Experience from product management with data products and large datasets
- High level understanding of relevant cloud and big data technologies
- Experience from media or advertising industry
About Schibsted Marketing Services
Schibsted Marketing Services is Schibsted´s advertising organization, representing some of the strongest news brands in Norway and Sweden - like VG, Aftonbladet, Aftenposten and SvD. In addition we work with our partners at TVM representing TV4 and MTV on select data targeting and insights projects.
Advertising plays a central role in funding independent news media, and every day the people at Schibsted Marketing Services work hard to strengthen Schibsted's position in the advertising markets we operate. You can be part of that team and that journey.
