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AO Foundation

Project Manager Digital Marketing & Initiatives

AO Foundation Zizers, Grisons, Switzerland

Research Services · 51-200 employees

2 d ago
project-manager Senior (5-10 yrs) Full-time Switzerland
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About the role

The role involves managing digital marketing analytics, including GA4 and GTM setup, performance reporting, and data quality governance. It also requires collaborating with cross-functional teams to optimize paid media, SEO strategies, and CRM reporting to drive business outcomes.

What they look for

Google Analytics 4 Google Tag Manager Looker Studio Power BI Salesforce SEO Data Analysis Marketing Analytics Performance Reporting Audience Management KPI Monitoring Data Quality Attribution Modeling Conversion Optimization Technical SEO Communication

Requirements

Candidates must have a bachelor's degree in a relevant field or at least 5 years of equivalent professional experience. Strong practical expertise in Google Analytics, GTM, data visualization tools, and SEO best practices is required.

Full description

Main Responsibilities

• Analytics & Tracking:

  • Own the setup, governance, and continuous improvement of Google Analytics 4 (GA4) and Google Tag Manager (GTM) across our properties.
  • Ensure accurate tracking, data quality, and event taxonomy so that stakeholders can rely on our reporting.
  • Collaborate with developers and marketers to implement and QA new tags, events, and conversions.

Performance Reporting & Dashboards:

  • Build and maintain automated reports and dashboards (Looker Studio, Power BI) that provide clear, actionable insights.
  • Translate complex data into concise narratives and recommendations for marketing and sales, and leadership.
  • Monitor key KPIs (traffic, engagement, conversions, ROI, ROAS) and proactively highlight risks, and opportunities.

Paid Media Analytics & Audience Management:

  • Partner with paid media specialists to define, build, and maintain key audiences for acquisition, remarketing, and retention campaigns.
  • Support campaign measurement, attribution, and testing to optimize performance and budget allocation.

SEO & Organic Performance:

  • Conduct keyword gap and performance analyses using analytics and SEO tools.
  • Use data and business intelligence to inform on-site and off-site SEO strategy, content priorities, and technical improvements.
  • Provide regular reporting on organic search performance and recommendations to improve visibility and conversions.

CRM & Salesforce Reporting Support:

  • Support the team with Salesforce reports and dashboards to connect marketing activity to pipeline and revenue outcomes.

Data Quality, Compliance & Best Practices

  • Champion data quality, consistency, and documentation across marketing analytics.
  • Support adherence to privacy, consent, and tracking regulations in collaboration with legal/IT as needed.

Main Requirements

  • Education: Bachelor’s degree in business, marketing, data/analytics, computer science, or a related field; or equivalent professional experience (5+ years).
  • Experience:Proven hands-on experience in a digital marketing analytics or marketing performance role.
  • Analytics Tools: Strong practical experience with Google Analytics (ideally GA4), Google Tag Manager, and Looker Studio / Data Studio.
  • SEO: Solid understanding of on-page and off-page SEO best practices and how to measure their impact.
  • Data Skills: Comfortable working with large datasets, segmenting audiences, and performing basic analysis in Excel/Sheets or similar tools.
  • Communication: Ability to explain complex metrics and findings in clear, non-technical language to stakeholders at all levels.

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