B2C Marketing Project Manager
Invest Lithuania · Vilnius, Vilnius County, Lithuania · €31K–€43K/yr
Investment Management · 51-200 employees
About the role
You will plan and coordinate international B2C marketing campaigns and always-on activities across various channels. Additionally, you will manage the marketing ecosystem, track performance, and optimize strategies based on audience insights.
What they look for
Requirements
Candidates must have higher education in Marketing, Communications, or Business and at least 3 years of experience in digital or integrated marketing. Strong analytical skills, project management experience, and proficiency in both Lithuanian and English are required.
Benefits
Full description
Work in Lithuania is a global talent attraction programme developed by Invest Lithuania, aimed at encouraging highly skilled professionals from around the world to build their careers in Lithuania. We connect international talent with career opportunities at internationally recognised companies based in Lithuania.
At Work in Lithuania, you will contribute to making Lithuania a go-to career destination for global talent. Your work will help shape how Lithuania is presented to international audiences through marketing campaigns and initiatives that contribute to the country's economic growth.
As part of our marketing team, you will play a key role in planning and coordinating international B2C marketing campaigns and always-on activities. If you enjoy turning marketing strategy into well-executed marketing initiatives and are motivated by meaningful work with international impact, we'd love to hear from you.
What will you be doing?
- Plan and coordinate the implementation of international (and local) B2C marketing campaigns and always-on marketing activities.
- Recommend channel approaches, campaign tactics and channel mix aligned with marketing objectives.
- Coordinate marketing initiatives together with creative, media, IT and other external partners.
- Manage and continuously improve Work in Lithuania's marketing ecosystem, including marketing channels, website and marketing tools.
- Ensure marketing activities are properly tracked and measured.
- Optimise marketing activities based on campaign performance, audience insights and market learnings.
- Identify and pilot new marketing channels, tools and marketing approaches.
What do we expect from you?
- Higher education (preferably in Marketing, Communications or Business)
- 3+ years of experience in marketing, digital marketing or integrated marketing.
- Strong understanding of digital marketing channels, campaign planning and marketing analytics.
- Ability to turn data and insights into practical marketing recommendations.
- Experience working with external agencies or managing cross-functional projects.
- Excellent written and verbal communication skills in Lithuanian and English.
- Excellent project management, communication, and stakeholder management skills.
- Creativity and drive to improve, learn, and achieve big results - in other words, a desire to challenge and change the status quo.
What do we offer?
- Gross salary from 2600 – 3600 Eur/month, depending on candidate’s qualifications and experience level.
- A highly skilled and ambitious team that is ready to encourage and support you on your professional development path.
- A financial bonus twice a year for reaching or exceeding your goals.
- Additional 7 paid vacation days annually.
- A modern, pet-friendly office in a beautiful business center in Vilnius.
- Flexible work options to combine work from home and the office; we’ll provide the necessary computer equipment and a financial allowance for setting up a home office.
- Opportunities to travel for work and work while traveling; you’ll be able to work from any city, country, or time zone for up to 3 months per year.
- Team trainings, events and workations; every year you’ll be able to explore unique places in Lithuania to work, learn and have fun with your team.
- Snacks at the office, fun activities with colleagues, volunteering opportunities and many other cool things