About the role

Lead the strategy for consumer-facing propositions by defining target segments, value propositions, and product positioning. Partner with product teams to develop go-to-market plans and drive customer adoption through data-informed insights.

What they look for

Product Marketing Product Strategy Go-To-Market Strategy Customer Segmentation Value Proposition Development Product Positioning Customer Insight Stakeholder Management Data-Informed Decision Making B2C Marketing Narrative Storytelling Market Analysis Experimentation Commercial Thinking AI Implementation Cross-functional Collaboration

Requirements

Requires proven experience in product marketing or strategy within a B2C or digital business. Candidates must demonstrate a strong track record of defining propositions and the ability to distill complex concepts into compelling narratives.

Benefits

Hybrid Working Compensation Package Discretionary Bonus Pension Bupa Healthcare Sharesave Scheme 25 Days Annual Leave 8 Bank Holidays 3 Volunteering Days Option To Purchase Additional Annual Leave

Full description

Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries. 

Job Description

We're looking for a Senior Product Marketing Manager to join our Consumer Services function, to lead the strategy behind some of our most important consumer-facing propositions.

You'll be responsible for understanding our customers better than anyone else, identifying where we can create the most value, and turning that insight into clear product positioning, compelling propositions and successful go-to-market plans. You'll partner closely with Product teams from the earliest stages of development, helping shape priorities, influence what gets built, and ensure every launch delivers meaningful customer and commercial impact.

This isn't a role focused solely on messaging and launches. Instead, you’ll be a strategic partner to Product, bringing together customer insight, market understanding and commercial thinking to guide decisions, define opportunities and drive adoption. You'll have the autonomy to own your area, make prioritisation calls, and influence teams across the business through clarity, evidence and customer truth.

What you will own:

Proposition & positioning leadership

Own the definition of target customer segments, primary use cases, and value propositions for your product area
Define and evolve the product’s differentiating attributes and ensure they strengthen the wider product and brand ecosystem
Make clear recommendations on who to prioritise and who not to, based on customer value, strategic fit, and commercial impact
Translate complex product capabilities into clear, benefit-led narratives that drive understanding, trust, and adoption

Go-to-market & adoption

Lead go-to-market strategies for new products, features, and proposition changes, from early definition through launch and optimisation

Product Marketing Best Practice  

Partner with Product, Marketing, Analytics and Research to deliver customer and commercial outcomes.
Present recommendations with clarity, influence senior stakeholders and ensure consistent positioning across every touchpoint.
Use AI and emerging technologies to accelerate customer insight, proposition development and go-to-market execution.

Qualifications

Proven experience in product marketing, product strategy, or customer-led marketing in a B2C, digital, or service-oriented business
Strong track record of defining propositions, positioning, and go-to-market strategies that drive customer adoption
Deep understanding of customer insight, experimentation, and data-informed decision making
Ability to distil complex concepts into clear, compelling narratives
Strong collaboration and stakeholder management skills in matrixed environments
Comfortable operating with autonomy, ambiguity, and accountability

Additional Information

Benefits package includes:

Hybrid working - 40% office based
Great compensation package and discretionary bonus
Core benefits include Pension, Bupa healthcare, Sharesave Scheme and more
25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.

Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

Grade: D/EB8

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Employee Status: Regular
Role Type: Hybrid
Department: Marketing and Communications
Schedule: Full Time