Digital Data Analyst
Greene King Burton Upon Trent, England, United Kingdom
Food and Beverage Services · 501-1,000 employees
About the role
The Digital Data Analyst will develop and maintain reporting dashboards while analyzing performance across various digital channels to support data-led decision-making. They will also partner with cross-functional teams to provide analytical solutions and support experimentation programs like A/B testing.
What they look for
Requirements
Candidates should have experience in a digital or data analyst role with advanced proficiency in SQL, Excel, and Power BI. Strong knowledge of Google Analytics and the ability to communicate complex insights to non-technical stakeholders are essential.
Benefits
Full description
Company Description
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
Job Description
As a Digital Data Analyst, you’ll play a vital role in helping our Digital teams make smarter, data-led decisions. Working across web, app, online bookings and digital marketing channels, you’ll transform complex data into actionable insights that optimise customer journeys, improve performance and support growth across Greene King’s portfolio of brands.
Qualifications
As a Digital Data Analyst, you will…
- Develop, maintain and enhance reporting and dashboards across our digital channels, using tools including Power BI, SQL, Excel and Google Analytics.
- Analyse performance across web, app, online bookings, paid media, social and SEO channels to identify trends, opportunities and areas for improvement.
- Deliver actionable insights that support day-to-day decision-making and longer-term digital strategy across multiple brands.
- Support testing and experimentation programmes, including A/B testing and other optimisation methodologies.
- Partner with stakeholders across Digital, Marketing, Finance, Product and Technology teams to provide analytical solutions and ensure data quality and governance.
What you'll bring…
- Experience as a Digital Analyst, Data Analyst or similar role within a fast-paced, customer-focused environment.
- Advanced skills in SQL, Excel and Power BI, with experience building dashboards and analysing complex datasets.
- Strong knowledge of Google Analytics and digital performance measurement across multiple channels.
- Ability to turn complex data into clear, compelling insights and recommendations for non-technical audiences.
- A curious, analytical mindset with excellent stakeholder management and communication skills. Experience with Python, Databricks or testing methodologies would be an advantage.
Additional Information
We’re all about rewarding our team’s hard work, that’s why…
You’ll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
- Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
- Salary for Advertising: Competitive Salary
- Dept. L4/House: CRM & Digital - 99823
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