About the role

The Product Marketing Manager will lead the development, launch, and optimization of products while serving as a bridge between cross-functional teams and customers. They are responsible for executing go-to-market strategies, conducting market research, and championing the product vision to drive long-term success.

What they look for

Product marketing Product management Go-to-market strategy Voice of the customer research Market analysis Product advocacy Strategic planning Cross-functional leadership Technical communication Product road mapping Value proposition development Data analysis Project management Presentation skills Commercial launch planning

Requirements

Candidates must hold a bachelor's degree in business, marketing, or a technical field and possess at least 3 years of experience in product management or a related commercial role. Strong analytical, communication, and project management skills are required to translate technical information into customer value.

Benefits

Employee Stock Ownership Plan 401(k) with company match Profit sharing Health insurance Dental insurance Vision insurance Life insurance Disability insurance Health Savings Account Employee Assistance Program Paid personal leave Paid holidays

Full description

PRODUCT MARKETING MANAGER

Reports to: Marketing Manager

Work Location: Stillwater, MN

Travel Required: 25%

Position Type: Full Time

Job Classification: Exempt

Position Summary

Product Marketing Management is a strategic, high-impact function responsible for envisioning, planning, and executing the development, launch, and continuous optimization of our products. In this role, you will serve as the pivotal bridge connecting cross-functional teams, including R&D, Operations, Sales, and Marketing, with our stakeholders and customers. Your mission will be to drive alignment, champion the product vision, and ensure long-term market success. The Product Marketing Manager will help shift the organization from a product focused approach to customer outcome and application focused GTM model.

Key Responsibilities 

Product Advocacy: Serve as the primary product champion and subject matter expert (SME) for internal teams (Sales, R&D) and external customers.

Voice of the Customer (VoC): Conduct qualitative and quantitative VoC research to translate current and future market needs into actionable product requirements, technical specifications, and robust release plans.

Market Exploration: Research, analyze, and identify global market opportunities to fuel the product pipeline and expansion strategies.

Go-To-Market (GTM) Execution: Design and implement comprehensive GTM strategies for new and existing products, tracking post-launch adoption and iterating based on performance metrics.

New Product Introduction: Drive new products commercial launch planning, develop differentiated positioning, and create value proposition specific to specific verticals, applications, and Ideal Customer Profiles.

Qualifications 

Bachelor’s degree (BA/BS) in Business, Marketing, or a related technical/scientific field.

3 years of experience in product management, product marketing, or a related commercial role.

Proven ability to dissect complex challenges, find root causes, and implement structured solutions.

Strong time-management skills with a demonstrated ability to multitask, manage shifting priorities, and deliver projects in a fast-paced environment.

Ability to quickly learn, synthesize, and comfortably discuss technical or scientific information. Ability to translate technical products into customer value.

Ability to identify market opportunities and product gaps and develop 3–5-year product road maps.

Exceptional written, verbal, and presentation skills, with the ability to articulate technical concepts to non-technical stakeholders.

Physical Requirements:

Sitting/standing for long periods of time, with occasional lifting of office products and files

Ability to communicate effectively in English to read, comprehend, speak and hear

Work activity is moderately strenuous with moderate risk.

Lift and move materials up to 40 pounds on an occasional basis.

Manual dexterity to demonstrate product use.

BENEFITS at POLYWATER

Ownership & Financial Growth

Employee Stock Ownership Plan (ESOP) – build equity in the company at no cost to you

Competitive 401(k) with company match

Profit sharing opportunities

WHAT'S SO SPECIAL ABOUT AN ESOP?

You become a part-owner of the company.

You earn stock without investing your own money.

Your account grows as the company performs well.

When you retire or leave, you cash out your shares for their fair market value.

It’s in addition to other benefits like 401(k) and profit sharing.

Other Benefits

Insurance: Health, Dental, Vision, Life, & Disability

Health Savings Account (HSA) with company contribution

Employee Assistance Program (EAP)

Quarterly Profit-Sharing

Paid Personal Leave

Paid Holidays

*Pay range includes base pay, plus quarterly profit-sharing projections for the role

Disclaimer: This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.