Senior Product Manager - Agency

At KingMakers, we’re not here to follow the industry, we’re here to define it.

We are a proudly homegrown African company, building the future of sports and iGaming entertainment across the continent. Since our launch in 2018, we’ve created platforms that connect millions of fans to the excitement they love through our leading brands, BetKing and SuperSportBet.

From Nigeria to South Africa, we’ve rapidly grown into a powerhouse, recognized for raising standards, pushing boundaries, and shaping what’s next in our industry. Our vision is bold: to be the home where Africa plays.

Collaboration, innovation, and fearless execution define our culture. Every decision is purposeful, every interaction impactful, and every product designed to serve our players and partners with excellence.

We move fast, stay curious, and constantly raise the bar. Our mission is to deliver entertainment with integrity, innovation, and impact, because great products can change how entire communities experience play.

About the role:As Senior Product Manager - Agency, you will own and shape the product experience that supports KingMakers’ agency network across Nigeria. You will be responsible for improving the platforms, tools, and experiences used by agents, cashiers, and retail customers every day.

Working closely with Engineering, Design, Operations, Commercial teams, and frontline users, you will identify opportunities, solve customer and business challenges, and deliver impactful product improvements that drive efficiency, engagement, and growth.

This role is ideal for a customer-focused Product Manager who enjoys solving complex problems, using data and insights to make decisions, and building products that create meaningful outcomes in a fast-moving environment.

What You’ll Be DoingOwn the Agency Product Experience

• Own the product strategy and roadmap for the Agency domain, ensuring alignment with business goals and customer needs.
• Build a deep understanding of agents, cashiers, and retail customers to identify opportunities for improvement.
• Spend time close to users and frontline operations to understand real challenges and translate insights into product opportunities.
• Continuously improve the usability, efficiency, and effectiveness of Agency products and experiences.

Drive Product Discovery & Delivery

• Identify, prioritise, and validate opportunities that create meaningful customer and business impact.
• Partner with Engineering, Design, Operations, and Commercial teams to deliver solutions from discovery through launch.
• Define success metrics and use data, feedback, and experimentation to guide product decisions.
• Balance short-term operational needs with longer-term product strategy.

Improve Agency Platforms & Operations

• Own and evolve the Agency Portal and supporting operational tools.
• Support improvements to agent workflows, commission frameworks, reporting capabilities, and retail experiences.
• Identify opportunities to increase operational efficiency and unlock new growth opportunities.

Champion Data, Experimentation & AI-Enabled Product Management

• Use customer insights, analytics, and evidence to make informed product decisions.
• Experiment with new approaches and validate ideas before scaling solutions.
• Leverage AI tools to improve research, analysis, documentation, and product delivery workflows.
• Encourage practical AI adoption within the product team.

Drive Outcomes & Collaboration

• Track key Agency metrics and focus on measurable improvements rather than simply delivering features.
• Influence and collaborate with stakeholders across Product, Engineering, Design, Operations, and Commercial teams.
• Help build a culture of ownership, curiosity, speed, and continuous improvement.

• Experience working in Product Management, Product Ownership, Business Analysis, Operations, or a similar role focused on solving customer and business problems.

• Experience contributing to the development and improvement of digital products, platforms, or operational solutions.
• Strong customer mindset with the ability to understand user needs and translate insights into meaningful product improvements.
• Analytical approach with the ability to use data, customer feedback, and business insights to support decision-making.
• Strong communication and stakeholder management skills, with the ability to collaborate effectively across Engineering, Design, Operations, and Commercial teams.
• Ability to work in a fast-paced environment, navigate ambiguity, and prioritise opportunities based on customer and business impact.
• Curious and proactive mindset, with a willingness to challenge assumptions, experiment, learn, and continuously improve.
• Strong ownership mindset with the ability to take initiative and drive outcomes.

Additional / Nice to Have• Experience building products for retail, agency, marketplace, fintech, payments, logistics, telco, gaming, betting, or other operationally complex environments.

• Experience working with Nigerian customers, emerging markets, or large-scale consumer platforms.
• Experience building products or tools used by agents, merchants, partners, or frontline operational teams.
• Experience owning a product area, platform, or roadmap end-to-end.
• Experience using AI tools to improve product discovery, research, analysis, documentation, or day-to-day productivity.
• Experience with experimentation, customer research, and validating ideas before scaling solutions.
• Understanding of retail operations and customer journeys.

What we offer:• 🌴 Up to 25 days of annual leave Enjoy generous time off to rest, recharge, and spend time on what matters most, in addition to public holidays.

• 💰 13th month salary

Receive an additional month’s salary every December as part of your annual compensation package.

• 🏥 Comprehensive health insurance

Access company-provided medical coverage for you, your spouse, and up to four children.

• 🛡️ Life insurance coverage

Enjoy additional peace of mind with life cover provided in line with company policy.

• 💼 Pension contribution

Benefit from employer pension contributions in line with Nigerian regulations to support your long-term financial wellbeing.

• 🍽️ Daily lunch provided

Enjoy a complimentary meal at the office every working day.

• 🚐 Company-arranged transport

We cover transport to and from the office, making your commute easier.

• 🏡 Hybrid working flexibility

Enjoy a balanced way of working with 3 days in the office and 2 days remotely each week, based on operational needs.

• 🌍 Work From Anywhere

Work remotely from a location of your choice for up to 10 business days per year, anywhere in the world.

*Eligibility for the discretionary bonus depends on the onboarding cycle and start date; employees joining after a certain point in the year may not be eligible for the 2026 cycle.