Senior Data Analyst | Trailhead Content Activation and Business Outcomes

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

About Trailhead

Trailhead is Salesforce's free online learning platform and the front door to the Salesforce ecosystem. It empowers anyone to build in-demand skills across AI, Agentforce, CRM, data, and business fundamentals, and helps organizations re-skill their workforce for the agentic era. Today, Trailhead is also an AI-powered learning experience, with personalized pathways and the Trailhead Learning Agent guiding learners every step of the way.

The Trailhead Content team generates ideas, writes and edits content, develops hands-on challenges, and publishes and maintains the learning content that makes all of this possible. We believe content should be accessible, educational, relevant, and enjoyable. Right now, we're building some of the most important learning content in the Salesforce ecosystem. This is your chance to be part of it.

Role Description

As Senior Data Analyst, you are a senior lead and expert on the team across three connected facets of Trailhead measurement: content analytics and performance (the Content Intelligence Engine — catalog health, portfolio performance, journey tracking), learner satisfaction and feedback (structured survey data — CSAT, confidence gain, qualitative themes), and business impact (whether Trailhead engagement moves Pipeline Generation, Deal Velocity & Win Rate, and Product Adoption). You build the semantic models, data pipelines, and predictive frameworks that turn structured and unstructured signals into decisions — for content owners, executives, and increasingly, AI agents.

Your Impact

• Content analytics and performance: Own the Content Intelligence Engine's core metrics and portfolio views (catalog-level completions, L1 product performance, content health vs. performance, journey drop-off) and lead its evolution from MVP through fast-follows and V2 capability.

• Learner satisfaction and feedback: Design how unstructured/qualitative learner feedback (open-text survey responses, confidence pre/post scores) is captured, structured, and made analyzable at catalog scale — building the pipeline from raw survey response to reportable CSAT/confidence-gain metrics and automated qualitative theme surfacing for content owners.

• Business impact: Own cohort design and methodology (propensity/segment matching) connecting Trailhead engagement signals (TBIDs, badges, Agentblazer status) to commercial outcomes (NNAOV, Win Rate Lift, Time-to-Close, Account Penetration), with defensible bias controls, not just directional correlation.

• Architect and own a living semantic model of content performance spanning all three facets — shared metric and cohort definitions that persist and adapt as the Trailhead catalog, survey infrastructure, and AI tooling evolve, rather than one-off analyses that go stale.

• Structure both structured (engagement, business) and unstructured (survey/qualitative) data to be agent-queryable — usable by AI layers to reason directly over content quality, learner sentiment, and business outcome questions, not just populate a static dashboard.

• Own the logic and definitions that connect learner identity data to business/sales records, content completions to sales opportunities, and survey responses to the specific content they reference 

• Lead the platform strategy for dashboards and models — keeping pace with Salesforce's evolving analytics and approved AI tooling — and lead the build of the underlying semantic model as our platform evolves.

• Translate findings across all three facets into a single, clear narrative for content owners, Trailhead leadership, Marketing, Product, Sales and Customer Success leadership — distinguishing high-confidence findings from directional ones.

Required Skills & Experience

• 5+ years in data analytics or data science, spanning both structured (SQL/engagement/CRM) and unstructured (qualitative/text/survey) data analysis — this is a genuinely three-sided role, not a single-discipline one.

• Comfort applying data science methods (cohort/propensity matching, predictive modeling, causal inference) to answer "does this actually work" questions, not just descriptive reporting. 

• Advanced SQL experience querying large-scale cloud data warehouses (e.g. Snowflake), including learner activity data and sales/CRM data (opportunities, order line items, contracts). 

• Experience structuring and analyzing unstructured/qualitative data — open-text survey responses, sentiment/theme extraction — turning free text into reportable, comparable signal.

• Working knowledge of cohort/propensity-matching methodology for business impact analysis.

• Expert Tableau dashboard-building, with strong data visualization and design sense; hands-on experience using AI-assisted development tools (e.g. Claude Code, Cursor) to build, query, and maintain dashboards and models. 

• Executive-ready storytelling across content performance, learner sentiment, and commercial impact narratives.

• Advanced English

Preferred Qualifications

• Experience with Salesforce Agentforce, AI-driven analytics, or NLP/text-analytics workflows.

• Python for cohort modeling or qualitative theme extraction.

• Direct experience with Trailhead 

• Tableau Certified (Desktop Specialist or Certified Data Analyst).

• Familiarity with agentic or AI-native BI tooling (e.g. Hex) or notebook-based visualization (e.g. Python + Plotly/Streamlit) as complements to Tableau.

• Openness to adopting new dashboard and BI tooling as it emerges. 

What We Look For In Every Hire

• Learner-first mindset: You design everything with the Trailblazer in mind, not just internal stakeholder requirements.

• Clear communicator: Your writing and conversations are direct, jargon-free, and respectful of people's time.

• Collaborative by default: You seek out other perspectives, share your work early, and give feedback that helps.

• High ownership: You are accountable for your work, proactive about blockers, and remain calm under pressure.

• Curious about AI and technology: You actively explore how emerging tools can improve what we build for learners.

NOTE: By applying to the Sr Data Analyst posting recruiters and hiring managers across the organization hiring these roles will review your resume. Our goal is for you to apply once and have your resume reviewed by multiple hiring teams.

BENEFITS & PERKS

• Comprehensive benefits package including well-being reimbursement, generous parental leave, adoption assistance, fertility benefits, and more!

• World-class enablement and on-demand training with Trailhead.com

• Exposure to executive thought leaders and regular 1:1 coaching with leadership

• Volunteer opportunities and participation in our 1:1:1 model for giving back to the community

• For more details, visit https://www.salesforcebenefits.com/

In school, or graduated within the past 12 months? Please visit FutureForce for opportunities. 

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.