Associate Product Manager - Under Wraps

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.

At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.

As we continue to scale our global platform, the Associate Product Manager, Under Wraps will play a critical role in driving end-to-end product lifecycle management for the Under Wraps autographed mystery memorabilia business.

ROLE OVERVIEW

The Associate Product Manager, Under Wraps owns the full product lifecycle and data management responsibilities for the Under Wraps autographed mystery memorabilia business, spanning assortment planning, checklist management, pricing, inventory oversight, and league and players' association relationship management. This role operates at the intersection of sports culture, collectibles, and fan experience — balancing data-driven decision-making with the agility required to capitalize on micro-moments in a fast-moving market. The Associate Product Manager, Under Wraps delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

HOW WILL YOU DRIVE IMPACT

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)

• Partner cross-functionally with marketing, fan services, logistics, and data teams to proactively resolve challenges including shipping delays, manufacturing disruptions, and social or marketing requests.

• Cultivate and maintain strong relationships with leagues and players' associations to drive business growth, unlock new product opportunities, and ensure timely approvals and contractual compliance.

• Collaborate with print and packaging vendors to manage strategic partnerships aligned with evolving business needs and market trends.

Fan & Customer Impact (Obsessed with Fans)

• Champion a best-in-class fan experience across all touchpoints by developing mystery memorabilia products that reflect a deep understanding of sports, athletes, and the fans they inspire.

• Monitor product sell-through and fan response data to continuously refine assortments and enhance the fan-facing product experience.

• Drive assortment decisions that merge a unified product vision with a culture relentlessly focused on the fan experience across all assigned sports categories.

• Oversee timely and accurate receiving of product assortments to ensure fans receive releases on schedule and at the quality they expect.

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

• Identify and act on micro-moments and emerging trends in the collectibles and memorabilia market to bring timely, high-demand products to fans.

• Determine optimal run sizes and pricing strategies based on real-time market demand analysis and margin targets.

• Create compelling product sell-in assets that communicate the value and uniqueness of Under Wraps releases to internal and external stakeholders.

• Apply structured problem-solving approaches to address operational, manufacturing, and compliance challenges as they arise.

Ownership & Execution (Determined & Relentless Mindset)

• Own end-to-end SKU creation and variable data management for all releases within assigned sports, ensuring accuracy and timeliness across every launch.

• Maintain the release calendar with rigorous attention to detail, managing checklist adherence and inventory levels of raw goods throughout the product lifecycle.

• Report on product sell-through performance and translate insights into actionable adjustments to planning and assortment strategy.

• Lead all day-to-day operational responsibilities for the Under Wraps vertical with a high degree of organization and accountability under pressure.

AI & DIGITAL CAPABILITY

We are building a future-ready organization. This role is expected to:

• Apply AI and technology to improve efficiency, quality, and outcomes

• Use data and digital tools to inform decisions and enhance performance

• Demonstrate curiosity and adaptability in adopting new technologies and ways of working

• Contribute to a culture of innovation and continuous improvement

CAPABILITIES & EXPERIENCE YOU BRING

Required Qualifications:

• Deep knowledge of sports, athletes, and fan culture, with the ability to translate that passion into product decisions that drive sales and enhance the fan experience.

• Highly data- and metrics-driven with a structured analytical mindset and the ability to work closely with data teams to build sophisticated customer intelligence capabilities in an omnichannel environment.

• Exceptional attention to detail and organizational skills, with demonstrated ability to manage complex release calendars, SKU data, and inventory workflows simultaneously.

• Ability to thrive under pressure in a fast-moving environment, with the agility to capitalize on hot products and emerging moments in the memorabilia market.

• Experience in licensing, merchandising, inventory management, planning, or operations is a plus.

• Experience in collectibles or memorabilia is a plus.

• Ability to travel up to 5% of the time for vendor meetings, events, and related activities.

Education:

Bachelor's degree in Business or a related field.

WORK LOCATION

On-site: Your work location will be onsite in Miramar, FL.

At Fanatics, we operate with a BOLD mindset - We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.

ABOUT US Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

ABOUT THE TEAM Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.

Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).

At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do: · Build Championship Teams · Obsessed with Fans · Limitless Entrepreneurial Spirit · Determined and Relentless Mindset

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