Product Manager – Founding Team (Growth)
Reo.Dev · Bengaluru, Karnataka, India
Software Development · 11-50 employees
About the role
You will own the end-to-end growth surface of the product, including user activation, adoption, and expansion strategies. You will also lead growth experiments, define instrumentation for tracking user behavior, and collaborate closely with marketing and sales teams.
What they look for
Requirements
Candidates must have 4-6 years of product management experience, specifically in B2B SaaS growth or product-led adoption. You should possess a strong eye for design, hands-on technical skills, and a proven track record of moving funnel metrics.
Full description
🎉 What will you be working on?
We're looking for a Growth PM to join our early team. You'll own growth as a product surface — how people find their way into Reo.dev, how quickly they get to real value, and what makes them stay and expand. You'll work directly with the founders, marketing and demand-gen.
More generically, you will be:
- Owning the growth surface of the product end to end- first-run experience, activation, adoption, expansion- and the numbers that come out of it.
- Owning activation as the core problem. Getting a user into the product is the easy half; getting them to complete setup, trust what they're seeing and build a habit around it is where the funnel actually lives.
- Co-owning packaging, limits and pricing levers, and the qualification logic that decides when a user is ready for a conversation with our team.
- Running growth experiments across the funnel - onboarding, nudges, lifecycle messaging, in-product education, empty states, CTA and copy, and building an experimentation practice that is honest about what our traffic volumes can and can't tell you.
- Owning instrumentation. Defining the events, funnels and dashboards that let the whole company see where users drop and why, and making sure the numbers are actually trustworthy.
- Holding the cross-product experience quality bar.
- Working shoulder-to-shoulder with PMM and demand-gen on positioning, landing pages, lifecycle campaigns and the loop between what marketing promises and what the product delivers.
- Prioritize ruthlessly-know what moves the needle and cut what doesn't.
- Write clear specs and keep the team aligned on what's next. Own documentation of everything you have delivered.
- Be a true owner- think about growth, retention, and long-term value, not just features.
👯 Skill we are looking for in this role
This is a key role in Reo.Dev. We are looking at ambitious people who will lead Reo.Dev in our next level of growth. Hence we are looking at following qualities/ profiles:
- You have at least 4-6 years of Product Management experience, with a meaningful stretch of it owning growth or product-led adoption in a B2B SaaS product- ideally one where you built the motion rather than one where it already existed.
- You have a real eye for design and a high bar for craft. You can look at a flow and say precisely what's wrong with it - which step is carrying too much, which word is doing the wrong work, where three screens should have been one. You care about spacing, hierarchy, motion and microcopy, and you find it hard to ship something that merely works. Be prepared to walk us through products you think are beautifully made and explain exactly why.
- You have owned a funnel number, not just a roadmap. You can talk specifically about activation or conversion rates you moved, what you tried that failed, and how you knew.
- Comfort with packaging and pricing as a product decision
- You are hands-on in the literal sense: you write the copy, mock the flow, build the prototype, set up the campaign. You don't wait for design or engineering capacity to start.
- You can operate inside a company where growth and sales share the same pipeline. You'll work closely with CS and sales rather than treat growth as a separate world.
- Bonus: you've built for a developer or technical audience, or worked on a data/AI product where the value depends on setup and data coverage.
👯 What qualities we look for in our team members?
While there is no stencil for the type of people we like, there are a few traits that might make Reo.Dev a better fit for you. Reo.Dev might be a good fit if you:
- Work hard, hands-on (that's very important to us!) and want to grow really fast.
- Care about your work a great deal, find it highly unsettling if the quality of work is even slightly sub-par.
- Execute fast.
- Are hands on (we will not have elaborate reporting structures for the foreseeable future and hopefully ever).
- Are someone people like to work with, low on ego, high on humility.
- Have the ability to fail, learn and keep trying till you win. Start-ups are tough and we will not get everything right the first time.
- Have a longish view of your career growth and not optimising for the next 1-2 years.
Now Let's 👋 Meet Reo.Dev
- Origins: Reo.Dev was founded in March 2023 by Achintya, Gaurav and Piyush – All of them are 2nd time Entrepreneurs [read more on the Founding team below]
- Value Prop: Reo.Dev provides Revenue Intelligence for Developer tool companies. We are category creators and currently no other company has the capabilities Reo.Dev has. Our closest parallel is 6sense.com which operates in the B2B SaaS industry and does not serve DevTool companies
- Customers: Our Customer base includes some of the most respected DevTool companies [see more details below]. All of our Customers are in the US and EU. We are hugely Customer centric and satisfaction scores are very high. [read more on customer feedback below]
- Traction: We have grown 10X in 2024 vs. Dec’2023. We price at a Premium and have 90%+ Gross margin
- Funding: We are funded by the most reputed VCs from India and the US [see more on Fundraise below]
Origins and Value Prop
🏗️ About the Developer Tools industry:
Developer tools is a $500 billion industry, generates $50B in revenue annually and has been growing at 22% year on year. Source
By definition, this industry is at the frontier of technology. Innovation happens extremely fast in this industry. Teams need to have a strong technological background to build for this industry
Developer tools can scale up globally, generate strong revenue and have high profit margins
🏆 Reo.Dev Value Prop
Reo.Dev is a modern revenue stack for Developer focused companies. We help Developer Tool companies identify which Engineering Teams have an Urgent need for their product and the highest likelihood of conversion. We capture and analyze a wide array of developer activity data from Github, Docs, Docker Installs, Communities, other dev specific sources and convert them to sales signals.
Our customers include CROs, VP Sales, VP Marketing, AE, SDR teams and Marketing teams of Devtool companies
👷♂️ Founding Team:
Reo has been founded by experienced entrepreneurs. All three founders have a strong track record of building start-ups and leading teams
- Achintya: Achintya was previously the co-founder at Phyllo, which is a developer tool company. Phyllo raised ~$18M in VC funding from top tier VCs. Achintya is a Chemical Engineer from IIT Delhi (2009) and MBA from Indian School of Business (2013)
- Piyush: Piyush is a second time entrepreneur. He previously founded Scholr, which was an EdTech start-up and was acquired by BYJU’S in 2020. Piyush is a Mechanical Engineer from IIT Kharagpur (2008) and MBA from India School of Business (2013)
- Gaurav: Gaurav is a senior Tech leader with 16 years of experience. Previously he was VP Engineering at Ninjacart (valued at $1B+) and CTO of Kuliza where he led a team of 150+ developers. He is a Computer Science Engineer from IIIT Allahabad (2006)
💡 As co- founders we take pride in the fact that people who have worked with us in the past, want to work with us again!
Customers and Traction
In 9 months since Product Launch, we have amassed a large customer base comprising of some of the most well known and highly reputed DevTool companies. 90% of our Customers are HQ’d in North America and Europe
Customer Feedback and NPS
Our customers love us!! Check this out!
https://www.youtube.com/watch?v=DzvixiSd7GA
Customer Feedback
Unleash Shorts.mp4
“Reo Helped us identify needle in haystack accounts. We overachieved our targets for consecutive months with Reo.Dev” **Micheal, CMO, Unleash [Spark Capital. Series A| Open Source Feature Mgmt. Platform]**
Aporia Shorts.mp4
“The most beautiful things about Reo.Dev is that it was built for developer focused companies. We saw a 2X increase in meetings booked!”
Shai Alani, VP Marketing, Aporia [Tiger Global. Series A | ML Ops Platform]
Fluree Shorts (1).mp4
“Reo.Dev data is some of the best data I have ever used. It helped us increase sign-ups by 30%”
Kevin Doubleday, Director - Marketing, Flur.ee [Sinewave. Series A | Data Mgmt. Platform]
Lightbend Shorts (1).mp4
“With Reo.Dev, we identified more than 10,000 target accounts that we had never interacted before”
Alec Cross, VP Sales, Lightbend [Greylock, Dell Capital. Series D| Low Latency Microservices]
Chronicle Shorts .mp4
“Reo.Dev is integrated into our SDR process. It is helping us learn who is evaluating our competitors and triangulate intent on web” Andrew Twigg, Sales Director, Chronicle [Low Latency Trading PaaS]
WhatsApp Audio 2023-10-19 at 10.52.54 AM.mpeg
“I was never able to crack technical prospecting and this cracked it.”
Micheal, AE (Outsourced), Outerbounds [Foundation Capital, Series A | AI Infra platform]
Traction
In 2024, we have grown 10X vs. 2023. We work with some of the top DevTool companies in the world. Our systems process 6-8 million developer signals everyday to generate massively intelligent revenue pipelines for our customer.
We have been featured in top VC reports such as A16Z’s AI Sales Tech Report and Inc42’s Top 30 Startups of 2024
Fundraise
Pre-Seed round: Q3’2023
Read about our Pre-Seed round here:
https://inc42.com/buzz/reo-dev-bags-funding-to-provide-sales-intelligence-to-developer-focused-enterprises/
https://business.outlookindia.com/corporate/reodev-secures-12-million-in-pre-seed-funding-round-led-by-india-quotient
https://entrackr.com/2024/02/revenue-intelligence-startup-reo-dev-raises-1-2-mn-led-by-india-quotient/
Seed round: Q4’2024
We raised a Seed round funding in Q4’ 2024 from one of the most reputed VC funds in the US.
- https://www.reo.dev/blog/reo-dev-raises-4m-seed--building-ai-native-devgtm-platform
Series A: Q2’ 2026
We recently announced our $11.3 Mn Series A led by Elevation Capital:
- https://www.linkedin.com/posts/achintyagupta_a-big-one-for-us-weve-raised-113m-activity-7483506627174834177-f8-F?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAsqGA0BzJCL3zPOv25tTAWzeEQHqTVoGdo