Growth Product Manager

A-lehdet Group is a Finnish content and ecommerce group and family-owned business that brings together high-quality content, strong brands and data-driven marketing. We are pioneers in media content and digital commerce, reaching audiences through multiple channels – from magazines to podcasts and online media. A-lehdet's areas of expertise include Food & Drink, Interior & Renovation, Current affairs & Sports, as well as Knitting & Crafts that includes Laine Publishing, an international knitting community. Our values are courage, joy, cooperation, and ambition.

We’re looking for a Growth Product Manager for A-lehdet Oy to drive the commercial success, launch, and continued development of our new international digital service within the area of Knitting & Crafts. The role brings together business, product, marketing, and partnerships: you’ll make sure the service evolves to meet our audience’s needs, attracts users to the platform, and grows into a profitable, international digital business. You’ll work as part of a four-person business development team. This is a newly created role, and it will be shaped around the person we hire.

As Growth Product Manager, you will be responsible for

• Coordinating the product roadmap from a growth perspective and steering development to match audience needs

• Shaping the Web-to-App funnel, optimizing paywalls, and removing friction from the purchase path

• Defining and optimizing user activation, using data to drive decisions and prioritization

• Leading the Day 0 experience: making sure new users understand our value promise within 60 seconds

• Planning and coordinating marketing and sales: paid advertising, events, organic growth, and word-of-mouth

• Playing a hands-on role in opening new markets, including planning launch

• Working closely with business development team, marketing and our outsourced technical development team

We’re looking for someone with

• A strong commercial mindset and experience developing and launching digital products, platform-based business or mobile apps — you understand what activation, retention, and monetization mean in practice

• Product ownership and project management skills

• Knowledge of growth marketing and subscription business models

• Familiarity with social media platforms, app stores (ASO), and influencer collaborations

• The ability to lead the bigger picture in a hands-on, results-driven way

• A genuine interest in building something new, without fear of change

• The ability to collaborate seamlessly with sales, marketing, and technology teams

• The ability to pick up new technologies independently — comfortable writing scripts, working with APIs, and using AI tools to solve real problems

• Experience owning and optimizing funnels end to end, and a feel for metrics such as downloads, ARR, LTV, CAC, and churn

• Fluency in English and conversational Finnish are required

• A business degree e.g. MSc in Economics, BBA, design or equivalent

• An interest in knitting, sewing and/or crafts is considered an advantage

What we offer

• An independent and varied role with room to develop and build something new

• Office in beautiful surroundings in Kulosaari, with gym and sauna, restaurant, good transport links — a mix of on-site and remote work

• A creative, low-hierarchy working environment with a skilled, inspiring, and caring team

Interested? Please submit your CV and application by 23rd of August 2026.

For more information about the role, please contact Head of Business Development Joonas Lyytikäinen, joonas.lyytikainen@a-lehdet.fi, +358 40 7743936.

A-lehdet Group is a Finnish media company and family-owned business that brings together high-quality content, strong brands and data-driven marketing. Our mission is to create media that makes life better. We create impact through content, services and measurable results.

A-lehdet Group consists of: A-lehdet Oy, a modern, forward-looking media company Finnish Design Shop Oy, the leading online store for Nordic design Keskisen Kello Oy, Finland’s largest online store for watches and jewellery Laine Publishing Oy, an international publisher of craft magazines and books Satokausi Media Oy, Finland’s most influential food community Time Out Nordics, a digital culture brand