Principal Product Manager - MarCom
Cummins Columbus, Indiana, United States
Motor Vehicle Manufacturing · 10,001+ employees
About the role
The Principal Product Manager will define the vision and roadmap for the MarCom MarTech ecosystem while driving digital performance and platform governance. They will lead cross-functional teams to ensure secure, scalable delivery of marketing experiences and optimize business outcomes through data-driven insights.
What they look for
Requirements
Candidates must have at least 3 years of experience in product management, specifically within MarTech, web platforms, or marketing operations. Proficiency in CMS platforms, SEO/SEM tools, analytics, and agile leadership is required to manage complex product backlogs and stakeholder expectations.
Full description
We are looking for a talented Product Manager-Principal to join our team specializing in Systems/Information Technology for our Corporate organziation in Columbus, IN.
In this role, you will make an impact in the following ways:
- Set clear product direction by defining and evolving the vision and roadmap, aligning solutions to business goals while consistently representing the voice of the customer.
- Turn insights into outcomes by conducting market research, user interviews, and data analysis to define personas, pain points, and requirements that drive impactful solution design.
- Unblock delivery with technical insight by collaborating with Enterprise/Solution Architecture and Engineering to scope and sequence technology enablers that accelerate value delivery.
- Ensure execution excellence by shaping a high-quality, prioritized backlog (user stories, defects, enablers) with crisp acceptance criteria that stay aligned to evolving stakeholder priorities.
- Raise the quality bar by accepting stories against the Definition of Done, leading UAT, and ensuring features meet business, security, and compliance standards prior to release.
- Drive agile momentum by partnering with Scrum Masters and Agile Coaches to improve flow and outcomes; actively leading PI Planning, sprint ceremonies, System Demos, and Inspect & Adapt as the customer advocate.
- Measure what matters by defining and tracking KPIs and OKRs, tying product performance to strategic objectives, and communicating value, outcomes, and roadmap with stakeholders and customers.
- Own results and build capability by managing product P&L across the lifecycle, and leading people and org design—hiring, developing, and coaching a high-performing team to deliver scalable impact.
Cummins is an equal opportunity employer. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, sex, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity, or other status protected by law.
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