Product Marketing Manager

Opera Wrocław, Lower Silesian Voivodeship, Poland

Software Development · 501-1,000 employees

Jun 22

Mid (2-5 yrs) Full-time Poland

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About the role

You will own the brand identity, positioning, and go-to-market strategy for Opera Cashback. You will also lead product launches, manage creator partnerships, and coordinate campaign execution across cross-functional teams.

What they look for

Brand strategy Go-to-market strategy Product marketing Campaign management Influencer marketing Project management Stakeholder management Content strategy Digital trends Internet culture Consumer branding Cross-functional collaboration

Requirements

The role requires proven experience in building consumer-facing brands and managing marketing campaigns from concept to execution. Candidates must possess strong project management skills and be fluent in both English and Polish.

Benefits

Diverse and inclusive team Supportive professional environment Skill development opportunities

Full description

Location: Wrocław, Poland (Hybrid)

Opera Cashback is entering an exciting new phase of growth. As we evolve the product and expand its reach, we're looking for a Marketing Manager who will help shape a distinctive consumer brand and drive awareness among a new generation of users.

In this role, you'll own the brand and go-to-market strategy for Opera Cashback. Working closely with marketing, product, and creative teams across Wrocław and Oslo, you'll lead campaigns, build creator partnerships, and bring compelling brand experiences to life. This is a hands-on opportunity to make a visible impact on a product with global ambitions.

Role & Responsibilities:

Own and evolve the Opera Cashback brand identity, positioning, messaging, and tone of voice.

Plan and execute go-to-market initiatives, product launches, seasonal campaigns, and creator-led activations.

Build relationships with creators, influencers, and communities to drive awareness, engagement, and product adoption.

Coordinate campaign execution across Opera's marketing, creative, and product teams in multiple locations.

Manage marketing projects end-to-end, ensuring timely delivery, brand consistency, and measurable impact.

Job Requirements:

Proven experience building and growing consumer-facing brands, ideally within lifestyle, creator-economy, gaming, tech, or youth-oriented products.

Strong hands-on marketing experience with the ability to independently drive campaigns from concept to execution.

Experience working with creators, influencers, social media, and community-driven marketing initiatives.

Excellent project management and stakeholder management skills in cross-functional and distributed environments.

Fluent English and Polish communication skills and a strong understanding of internet culture, digital trends, and younger audiences.

What’s On Offer:

At Opera, you’ll join a diverse and inclusive team of experienced, supportive professionals who value creativity and collaboration. We work in a flat structure with short decision-making paths, use smart technology, and support your ongoing skill development in a friendly and empowering environment.

Interested?

We’d love to hear from you! Applications are reviewed on a rolling basis, so we encourage you to apply soon. Please submit your CV in English. Have questions about our recruitment process, remote work, or benefits? Check out our FAQ page for more details.