Senior Manager, Product Marketing (REMOTE)
Cordis Miami Lakes, Florida, United States
Medical Equipment Manufacturing · 1,001-5,000 employees
About the role
The Senior Manager, Product Marketing leads the development of clinical marketing strategies and differentiated portfolio messaging to drive business growth. They partner with cross-functional teams to translate clinical evidence into actionable commercial positioning and manage congress-related programs.
What they look for
Requirements
Candidates must possess a Bachelor's degree in Marketing, Business, Engineering, Life Sciences, or a related field. A minimum of 12 years of experience in product marketing, commercialization, or a related discipline is required.
Full description
Overview
When you join the team at Cordis, you become part of an inspiring mission to save lives, impacting millions of people and broadening access to life-saving cardiovascular and endovascular technology. As a global leader for over 60 years, we are dedicated to being the heart of innovation to transform cardiovascular care.
At Cordis, we're teammates, not just employees. We embrace an empowered and one-team culture where teammates are inspired to unleash their full potential. With diverse teams on a global scale, we believe the richness of our experiences and backgrounds enhances the careers of our teammates, the service to our customers, and ultimately, the lives of our patients.
If you love a challenge and are ready to have a direct, transformative and positive impact on the lives of millions, then Cordis is just the place for you.
We are the people behind the people who keep saving lives.
Responsibilities
The Sr Manager, Product Marketing is responsible for leading strategic product and portfolio initiatives that drive business growth, market expansion, and long-term competitive advantage. This role serves as a senior individual contributor responsible for developing clinically grounded marketing messaging and translating approved clinical evidence into clear, differentiated commercial positioning; leading marketing strategy and execution for commercially aligned symposia and congress-related programs, in partnership with Medical Education and Scientific Communications; tracking, analyzing, and synthesizing competitive clinical data and market developments to inform commercial implications and messaging opportunities, in partnership with Global Marketing; and partnering with Scientific Communications to ensure publication and congress data activities are appropriately reflected in commercial messaging strategy and field readiness.
The Sr Manager partners with senior leadership and cross-functional stakeholders to translate approved clinical evidence, market insights, and competitive intelligence into clear, differentiated marketing strategies and data-driven content. This role serves as a clinical marketing business partner, shaping commercial positioning and field-ready messaging, providing marketing input into publication and congress planning as appropriate, and driving cross-functional alignment to strengthen portfolio positioning and commercialization strategy.
Responsibilities:
- Lead development and execution of clinical marketing strategies that translate clinical evidence, market insights, and business priorities into differentiated portfolio messaging.
- Develop and maintain clinically grounded marketing messaging that translates approved clinical evidence into clear, data-driven, compliant, and differentiated portfolio positioning.
- Create and support clinically focused marketing content, including evidence summaries, data-driven messaging tools, congress materials, field-facing resources, and customer-facing assets.
- Lead marketing strategy and execution for commercially aligned symposia and congress-related programs, including topic alignment, compliant content pull-through, and faculty coordination support in partnership with Medical Education, Scientific Communications, Physician Engagement and Legal/Compliance.
- Track, analyze, and synthesize competitive clinical data, peer-reviewed publications, congress presentations, and market developments to inform commercial implications, messaging opportunities, and strategic recommendations.
- Partner with Scientific Communications to provide commercial input into publication and congress planning, as appropriate, and ensure emerging clinical evidence is reflected accurately in marketing strategy, field readiness, and internal alignment.
- Partner with Global Marketing, Medical Education, Regulatory, Clinical, Legal, and Commercial teams to ensure clinical messaging, claims, and educational content are accurate, aligned, and execution-ready.
- Support commercial teams with clinically grounded messaging, evidence interpretation, objection handling, and competitive response materials that enable customer engagement.
- Build and maintain relationships with key customers, clinical experts, and key opinion leaders to inform evidence-based messaging, education priorities, and market development opportunities.
- Monitor clinical trends, treatment guidelines, competitor evidence, and customer insights to identify opportunities to strengthen portfolio differentiation and clinical value communication.
- Lead high-visibility, cross-functional clinical marketing initiatives and influence decision-making across multiple levels of the organization without direct authority.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Engineering, Life Sciences, Healthcare, or related field.
- 12+ years of experience in product marketing, product management, commercialization, sales, engineering, or related field.
- Combined years of experience and education considered.