Product Marketing Manager - Emerging Industries
TabaPay Palo Alto, California, United States
Financial Services · 51-200 employees
About the role
The Senior Product Marketing Manager will lead the go-to-market strategy for emerging industry verticals like lending, gaming, and healthcare. This role involves developing positioning, messaging, and sales enablement resources to drive growth and commercial success.
What they look for
Requirements
Candidates must have 5-7 years of experience in regulated industries, preferably within fintech or B2B financial infrastructure. Strong storytelling and communication skills are required to effectively manage industry-specific marketing programs and sales collateral.
Benefits
Full description
Who We Are
The world is moving towards instant digital payments and TabaPay is leading the way. We help thousands of Fintechs in the US and Canada instantly move money in and out of accounts and we are actively expanding into other countries. Our customers represent the hottest verticals in the financial service industry such as neobanks, challenger brokers, gaming and wallets. TabaPay is a highly profitable rocketship that processes billions of dollars each year. To learn more visit www.tabapay.com.
What You’ll Do
We're looking for a Senior Product Marketing Manager to lead go-to-market strategy for TabaPay's emerging industries. This is a strategic role responsible for driving growth across one of our highest-priority industry verticals.
You'll become the company's subject matter expert on emerging verticals like lending, gaming, healthcare and determining where we focus next. You’ll partner closely with Product, Sales, Marketing, Customer Success, and executive leadership to develop positioning, messaging, sales enablement, and marketing programs that accelerate pipeline and increase payment volume in new industry verticals.
This role will own the commercial success of the net new verticals—from defining target audiences and value propositions to enabling Sales, launching new capabilities, developing industry thought leadership, and supporting strategic customer opportunities.
Once immersed in TabaPay's products and emerging verticals, you'll operate independently, identify opportunities to improve commercial execution, and proactively drive initiatives that help grow the business.
What we’re looking for
We're looking for a Senior Product Marketing Manager to lead go-to-market strategy for TabaPay's emerging verticals. This is a strategic role responsible for driving growth across our highest-priority industry verticals and scaling to support the next strategic segments.
You'll become the company's subject matter expert on emerging verticals, partnering closely with Product, Sales, Marketing, Customer Success, and executive leadership to develop positioning, messaging, sales enablement, and marketing programs that accelerate pipeline and increase lending, gaming, healthcare and emerging segment payment volume.
This role will own the commercial success of the emerging verticals—from defining target audiences and value propositions to enabling Sales, launching new capabilities, developing industry thought leadership, and supporting strategic customer opportunities.
Once immersed in TabaPay's products, you'll operate independently, identify opportunities to improve commercial execution, and proactively drive initiatives that help grow the business.
What You'll Own
Industry Go-to-Market Strategy
- Own and execute the go-to-market strategy for TabaPay's emerging verticals- starting with Lending and expanding to Gaming, Healthcare and other key opportunities.
- Develop industry positioning, messaging, and value propositions
- Define target audiences, buyer personas, and customer journeys
- Partner with Product on roadmap alignment and commercialization
- Identify market trends, competitive dynamics, and new growth opportunities
Sales Enablement
Develop and maintain best-in-class sales collateral, including:
- Industry specific collateral:
- Lending, Gaming, Healthcare one-pagers
- Lending, Gaming, Healthcare pitch deck
- Lending, Gaming, Healthcare case studies
- Objection handling for industry specific verticals:
- Objection handling for Lending, Gaming, Healthcare and new verticals
- Competitive intelligence for industry specific verticals:
- Competitive landscape for Lending, Gaming, Healthcare and new verticals
RFP & Proposal Strategy
Build scalable resources that improve sales efficiency and consistency, including:
- Standardized RFP response library
- Industry specific proposal template:
- Lending
- Gaming
- Healthcare
- New verticals
- Industry-specific technical responses
Industry Expertise
Serve as TabaPay's internal expert on key industry verticals like Lending, Gaming, Healthcare and new industry opportunities.
Demand Generation
Build awareness and generate pipeline through:
- Industry webinars
- Conferences and speaking opportunities: Lend360 etc
- Thought leadership
- Customer success stories
- Vertical-specific campaigns
Experience
5-7 Years of experience with:
- Regulated industries (fintech preferred)
- B2B companies
- Experience marketing lending, payments, banking, or financial infrastructure products
- Knowledge of the lending ecosystem, including loan origination, servicing, and payment flows
- Strong storytelling
- Exceptional communication skills:
- Product Marketing
Benefits
TabaPay offers the following benefits:
- 100% employer-paid health care insurance including medical, dental, vision, and life insurance (for employee only)
- Employer 401K Matching
- Generous and Flexible PTO
EEO Employer: TabaPay is an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or any other protected classification.
