Associate Product Marketing Manager
Google · Sydney, New South Wales, Australia
Software Development · 10,001+ employees
About the role
The role involves leading product marketing strategies, including positioning, naming, and feature prioritization for Google products. You will collaborate with cross-functional teams to execute go-to-market campaigns and measure their efficacy against key performance indicators.
What they look for
Requirements
Candidates must hold a bachelor's degree and possess up to 3 years of full-time work experience in marketing, strategy, or related fields. Strong analytical skills, a global mindset, and a deep understanding of Google's product ecosystem and AI tools are required.
Full description
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- Experience in marketing, brand management, strategy consulting, agency, technology, or related fields through full time roles, internships, projects, or academic classes
Preferred qualifications:
- Maximum 3 years of total full-time work experience.
- Possess a deep understanding of and enthusiasm for Google's product ecosystem, technological innovations, and leadership in the Artificial Intelligence (AI) space. This should be paired with a proven interest in marketing and tech and a solid understanding of Google’s AI tools.
- Demonstrated global mindset and ability to think across disciplines, industries, cultures and scenarios, with comfort with ambiguity and being agile.
- Excellent problem solving and analytical skills, with the capacity for understanding and developing strategy.
- Developed program/project management and communication skills.
About the job:
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities:
- Assist in defining and executing go-to-market strategies and campaigns for new product or feature launches and measure efficacy against Key Performance Indicators (KPIs).
- Assist in developing programs aimed at acquiring customers (including business strategies, messaging, collateral, events), increasing our engagement with them and measuring the efficacy of such programs.
- Support team in evaluating product and feature improvements to better meet user needs, product readiness for launch, and communicate the new developments to users.
- Assist in developing client and executive narratives and presentations, case studies, and content designed to accelerate the business momentum to better engage Google's customers and agency partners.
- Assist in executing marketing related tasks within the scope of a larger product or project, under guidance from the manager.
