Senior Product Manager
AbbVie Shanghai, Shanghai, China
Pharmaceutical Manufacturing · 10,001+ employees
About the role
Develop and implement the annual marketing plan for Botox in the aesthetics sector while managing promotional budgets and brand performance. Lead cross-functional collaboration and maintain strong relationships with key opinion leaders to ensure brand endorsement.
What they look for
Requirements
Requires a bachelor's degree or higher in medical or related science fields. Candidates must have at least 4 years of pharmaceutical marketing experience with strong project management and analytical skills.
Full description
Company Description
About AbbVie
At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.
Job Description
- Develop, optimize and implement the Annual Marketing Plan of Botox in Tx.
- Engage KOL to ensure strong brand endorsement from KOLs.
- Monitor market trends, competitive environment and customer insight as well as brand performance to evaluate the effectiveness of marketing activities.
- Work closely with cross-functional team as well as Botox cosmetic to synergize marketing resource.
- Ensure the integrity of Botox therapeutic marketing activities in accordance with local, regional and corporate compliance policies
- Effectively development and manage promotional budget to deliver annual marketing plan
- Lead open, consistent and clear communication between sales and marketing
- Update sales force training material and implement the new employee orientation training.
Qualifications
Education and Experience
- Bachelor degree or above in medical or related medicine science
- 4+ years Pharmaceutical marketing experience (related consulting background is a plus)
- Experience in marketing consumer-oriented products (pharmaceutical or cross-industry) is a preferred qualification.
Essential Skills, Experience, and Competencies (includes Licenses, Credentials)
- Strong teamwork spirit with the ability to collaborate effectively across cross-functional and cross-departmental teams.
- Good written and verbal communication skills, with the ability to communicate and influence internal and external stakeholders (KOLs, partners, cross-functional teams).
- Proactive and independent work attitude, with strong project management ability, able to lead and drive the completion of complex marketing projects independently.
- Strong analytical and problem-solving skills, with the ability to interpret market data and insights to make data-driven marketing decisions.
- Good level of English language both in spoken /written
Additional Information
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
- Therapy Area: Aesthetics
- Workday Global Grade: 16
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