Sonic Electronix

Product Manager – Mirror Cycle Specialist

Sonic Electronix · Louisville, Kentucky, United States · $60K–$80K/yr

Retail · 51-200 employees

Jun 01
Mid (2-5 yrs) Full-time United States
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About the role

The Product Manager will own the category roadmap for motorcycle mirror and accessory lines, bridging the gap between engineering, design, marketing, and sales. They are responsible for identifying market trends, managing the product lifecycle, and overseeing the new product introduction process from concept to launch.

What they look for

Product Management Motorcycle Industry Product Roadmap Market Research New Product Introduction Cross-functional Leadership Supply Chain Management Manufacturing Processes CNC Machining Injection Molding Die-casting Project Management Technical Aptitude Pricing Strategy Quality Standards

Requirements

Candidates must have 3-5 years of product management experience, preferably within the motorcycle aftermarket or powersports industry. A bachelor's degree in a relevant field such as Mechanical Engineering or Industrial Design is required, along with strong technical knowledge of manufacturing processes.

Full description

Product Manager – Mirror Cycle Specialist

Full-time

Louisville, Kentucky, United States

About NVX

At NVX, we are dedicated to redefining the riding experience. We engineer high-performance, premium aftermarket components and accessories that blend cutting-edge technology, sleek aesthetics, and uncompromising safety. As we expand our footprint in the motorcycle industry, we are looking for passionate riders and industry experts to push the boundaries of what’s possible on two wheels.

Position Overview

We are seeking an experienced, enthusiast-driven Product Manager to lead the lifecycle of our motorcycle product lines, with a specific focus on motorcycle mirror systems.

In this role, you will bridge the gap between engineering, design, marketing, and sales. You will own the category roadmap—from identifying market trends and rider pain points to launching premium mirror solutions that deliver superior visibility, aerodynamics, and style. If you have a deep understanding of motorcycle dynamics, a passion for aftermarket customization, and a proven track record of bringing hardware products to market, we want you on our team.

Key Responsibilities

Product Strategy & Roadmap

  • Own the Category: Define and execute the long-term product strategy and roadmap for the NVX motorcycle mirror and handlebar accessory lines.
  • Market Research: Analyze rider demographics, competitive landscapes, and emerging motorcycle design trends to identify high-growth product opportunities.
  • Voice of the Rider: Deeply understand rider needs across various segments (e.g., sportbikes, cruisers, adventure, cafe racers) to define clear product requirements.

New Product Introduction (NPI)

  • Cross-Functional Leadership: Collaboratively work with industrial designers and engineers to translate concept sketches into production-ready, high-quality components.
  • Specialized Engineering Liaison: Guide the technical development of mirror systems, ensuring optimal vibration dampening, optical clarity, convex/concave glass precision, and universal or bike-specific fitment mechanics.
  • Sourcing & Manufacturing: Partner with supply chain teams to select manufacturing partners, negotiate component costs, and ensure strict adherence to premium quality standards.

Go-To-Market & Lifecycle Management

  • Launch Execution: Collaborate with marketing and sales to create compelling product positioning, packaging, and digital launch campaigns.
  • Pricing & Profitability: Manage product margins, MSRP strategy, and bill of materials (BOM) costs to hit financial targets.
  • Continuous Improvement: Monitor customer feedback, reviews, and warranty data to iterate on existing products and improve future generations.

Qualifications & Skills

Experience

  • Industry Expertise: 3–5+ years of product management experience, specifically within the motorcycle aftermarket components, powersports, or automotive accessories industry.
  • Category Specialty: Proven experience developing rider-facing hardware; specific experience with motorcycle mirrors, optical components, or handlebar assemblies is highly preferred.
  • Education: Bachelor’s degree in Mechanical Engineering, Industrial Design, Business, Marketing, or a related field (or equivalent practical experience).

Skills & Knowledge

  • Technical Aptitude: Strong understanding of manufacturing processes (e.g., CNC machining, injection molding, die-casting) and materials (aluminum, carbon fiber, automotive-grade glass).
  • Regulatory Awareness: Familiarity with global motorcycle safety standards (such as DOT or E-Mark certification requirements for mirrors) is a significant plus.
  • Project Management: Exceptional organizational skills with experience managing complex, multi-variable project timelines.
  • Passion for Riding: An active motorcycle license and a genuine passion for motorcycle culture and customization are highly desirable.