About the role
The Founding Product & Brand Designer will own the end-to-end product experience, including user journeys, wireframes, and pixel-perfect UI prototypes. They are also responsible for defining the brand identity, creating custom illustrations, and building a scalable design system from scratch.
What they look for
Requirements
The ideal candidate must have a proven track record as a founding or lead designer at a high-growth startup with a hybrid portfolio showcasing both technical UX thinking and elite visual craft. Expert-level proficiency in Figma and a deep understanding of gaming, iGaming, or Web3 UI dynamics are essential.
Benefits
Full description
The MissionWe aren’t looking for a corporate UX manager who delegates to junior designers, nor an agency freelancer who hands off static wireframes and walks away. We are looking for a Founding Product & Brand Designer—a true solo powerhouse and Jack-of-All-Trades who can take complete 0-to-1 visual ownership of Pack.com.
You will sit at the exact intersection of product strategy, high-dopamine interface design, and modern gaming culture. One day you’ll be mapping out frictionless digital-to-physical redemption flows in Figma; the next, you’ll be illustrating high-energy mystery pack containers, designing unboxing states, and defining our brand language from scratch.
This is a senior individual contributor (IC) role with absolute creative sovereignty. You will work directly alongside leadership and engineering to build a category-defining gamified shopping ecosystem from a blank canvas.
Key Responsibilities• Full 0-to-1 Product Design: Own the product experience end-to-end. Map out complex user journeys, translate raw business requirements into low-fidelity wireframes, and build pixel-perfect, interactive UI prototypes.
- Brand Identity & Custom Illustration: Define the visual DNA of Pack.com. Create custom 2D/3D digital illustrations, item rarity badges, unboxing pack artwork, empty states, and iconography that bring high-energy casino/gaming flair to e-commerce.
- Gamified UI Architecture: Design conversion-focused, high-dopamine interfaces for mystery box openings, case battles, reward multipliers, Web3 wallet connections, and physical vault redemption flows.
- Design Systems from Scratch: Build, maintain, and scale our core Figma design system, tokens, and component libraries to keep engineering moving fast as we scale.
- Developer-Centric Handoffs: Partner daily with frontend engineers (React/Vue). Deliver clean SVG assets, responsive layout specs, and micro-interaction documentation for seamless production builds.
- Founding / Early-Stage Startup Experience: Proven track record as a Founding Designer, Lead Designer, or early employee at a high-growth startup where you owned the product design process solo.
- Hybrid Portfolio (UX Systems + Elite Visual Art): A portfolio demonstrating technical product thinking (user flows, wireframes, conversion psychology) AND exceptional visual craft (custom digital illustration, branding, typography, and game/iGaming UI).
- Figma Mastery: Expert-level fluency in Figma, including advanced auto-layout, variables, component properties, prototyping, and design system architecture.
- Gaming / iGaming / Web3 Intuition: Deep, authentic pulse on online gaming culture, CS2 skin marketplaces, loot-box mechanics, or crypto-native UI dynamics. You know what makes digital unboxings feel rewarding.
- Location & Availability: Based in the United States or Canada with full availability to collaborate across standard US timezones.
Preferred Qualifications• Motion Design & Micro-Interactions: Experience bringing UI elements to life using Rive, Lottie, or After Effects (unboxing sequences, victory loops, particle effects).
- 3D Asset Generation: Basic or advanced 3D skills (Blender, Cinema4D, Spline) for rendering mystery pack containers or physical goods.
Why Join Us?We offer more than just an art commission; we offer the chance to paint the visual blueprint of a global powerhouse.
- Absolute Creative Sovereignty: Zero design-by-committee, no middle management, and no corporate red tape. You define the visual standard.
- Ground-Floor Ownership: High-impact, long-term contract role with massive upside and the opportunity to shape a venture backed by an established iGaming operator.
- Pure Execution Environment: Work directly with a fast-moving, remote team that prioritizes shipping high-quality software over meetings.
