Senior Manager, Product Marketing
Renesas Electronics Plano, Texas, United States
Semiconductor Manufacturing · 10,001+ employees
About the role
The Senior Manager will lead channel engagement planning and develop marketing strategies for new product releases within the industrial sector. They will collaborate with sales and product teams to drive application-level business opportunities and manage relationships with local distributor partners.
What they look for
Requirements
Candidates must possess a bachelor's degree in Engineering or Business and at least 6 years of experience in marketing, business development, or technical sales. A deep understanding of the industrial market, specifically in building or industrial automation, is required.
Full description
Company Description
Renesas is an embedded semiconductor solution provider driven by its Purpose 'To Make Our Lives Easier.' As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power.
Job Description
Industrial Solutions drives Channel engagement for our Solutions and New Product releases. They will focus on Channel meetings, Mass Market customers and driving application-level business opportunities through early customer engagement. The focus will be on the Industrial market, including applications in Building and Industrial Automation. This can include door locks, building security, HVAC and other technologies enabling next-generation technologies. The role will be the regional lead for ensuring our local distributor partners have a share of mind for our NPI’s and Solutions. They will work with Sales, Product Group partners and the Solutions Team to develop an engagement plan across all local Distributor Partners.
Responsibilities
- Channel Engagement Planning• Work with Product Groups and Solutions Team to plan release schedule
- Build marketing plans around release schedule
- Work with Sales on Engagement Plan
- Customer Engagement & Opportunity Development• Present at Distributor offices
- Hold Workshops with Distributors and Customers on new Solutions and NPI’s
- Support the team in building relationships with key accounts and ecosystem partners (internal and external).
- Guide the identification of solution-level and product-level opportunities and differentiation across key industrial segments.
- Solution Enablement & Evangelism• Direct the promotion and positioning of relevant application-focused solutions.
- Champion cross-business solution initiatives at a strategic level.
- Cross-Functional Collaboration• Facilitate collaboration between the BD team, field sales, FAEs, marketing, and business units.
- Represent the regional voice in corporate planning and solution development.
- Feed market intelligence back into business units.
Qualifications
- Education: Bachelor's degree in Engineering, Business, or a related field
- 6+ years of experience in business development, marketing or technical sales
- Deep understanding of the Industrial market, with experience in Building Automation, Industrial Automation, or Energy sectors.
- Proven ability to follow up on leads and develop relationships in the field.
- Strong strategic thinking, analytical, and communication skills.
- Ability to work effectively in a matrixed, cross-functional environment.
Additional Information
Renesas is an embedded semiconductor solution provider driven by its Purpose, To Make Our Lives Easier. With a global team of over 21,000 engineers and problem solvers in more than 30 countries, we offer the opportunity to work on world‑leading technology for Automotive, Industrial, Infrastructure, and IoT, shaping a safer, healthier, greener, and smarter future.
At Renesas, TAGIE is our culture, grounded in being Transparent, Agile, Global, Innovative, and Entrepreneurial. It shapes how we work, grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.
We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.
Are you ready to join our team and shape the future with us?
Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.
Renesas Electronics deals with dual-use technology that is subject to U.S. export controls regulations. Under these regulations it may be necessary for Renesas to obtain U.S. government export license prior to release of technology to certain persons. The decision whether or not to file or pursue an export license application is at the sole discretion of Renesas.
- Employment Type: Regular (PERM)
- Remote Work Available: No
